Maintaining a balance between attracting the attention of visitors and animating the pages of a site is essential. The modern Internet user is quite experienced and follows his specific plans, which fit into certain forms of presentation. It was numerous advertising technologies of developers and website designers that formed an adequate reaction of visitors. This is important to consider. If the plans do not have the goal of creating a truly active site that can individually respond to everyone who visits the page, offering the dialogue that he relies on, it is better not to show excessive zeal in the field of advertising in general and page dynamics in particular.
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