"Mocap" is a highly specialized term used primarily by designers. Literally, the word mocap means layout . With it, a professional creates a three-dimensional visualization of anything, such as packaging or printing. Often it is used in advertising. A simple example: McDonald's fast food chain. The delicious hamburger in the image is not a photograph, but a visual idealization of what you want to buy and eat. If the proposed product is inside the environment, it looks better and more profitable than a regular screenshot (snapshot).
What is it?
– , , . , , -, , , . . , . Mock up . . , , .
Mock up , , , . , , , , , , . , .
?
, , , . . , . – PSD- - ( "", ). . : , , . , .
?
– . "". , , . , .
Photoshop . , . . . , , , .
. ? : , . , .
, – , , , , , . (, ) , . , -, , , , . , .
-. – , - . , . - – -. . , .
- , : , , , . : . . . InVision, UXPin, Marvel App, Gliffy, OmniGraffle, Moqups, Axure, JustinMind, Mockingbird, HotGloo, Mockplus.
, Mockplus – . , - . , . . , , . – .
Photoshop – , . "" – PSD-. , . .
. , . . .
– . , . , "-" ( ), " ". , . . , , . .
. , . , . , , , , . , -. , . c .
Cons of ready-made mockups: uniformity, lack of individuality, stereotyped. Pros - accessibility, beauty, minimalism, maximum realism, convenience. If you are engaged in design professionally, be sure to have an accumulated base of mockups. It should emphasize the style of the author, profitably demonstrate the subject of sale, attract the customer.