Google is a worldwide popular search engine. It mainly operates in the English segment of the Internet. The company employs programmers from different countries who adapt the search engine to national languages. It applies the same principles and algorithms, but only using national languages. Thanks to this, Google is successfully operating around the world and has a multi-billion dollar audience.
How does google work
Search engine algorithms are kept a closely guarded secret. However, the principles by which it ranks web pages in SERPs are accessible information. Moreover, the company is working on the publication of these principles so that webmasters make as few mistakes as possible when preparing a site for publication on the Web.
The whole process consists of preparing pages for posting on the Internet, or rather, their contents and indexing settings in the search system.
Adding to the index is as follows: the search engine processes the pages that the site owner (webmaster) marked for adding to the index, using a special robot program. It checks not only those words and phrases that are in the content, but also those that the user has added to Google Adwords. What is it and how does it work?
First, the robot reads information from a web page. It defines the semantic core of the page and records the information obtained during the verification. It is stored on the server, and in case of changes on the web page, it is overwritten (updated). When a user enters a query into the search bar, the system gives him a list of pages whose semantic core most closely matches the entered query.
How the robot works, and what are the algorithms for evaluating content and analyzing page content - this is a big secret of the company. Search engine algorithms are kept secret because knowledge of these algorithms can lead to unfair competition and loss of quality of content if third-party webmasters start using them to deceive the search engine.
At first, when Google was just starting out and the algorithms were imperfect, many developers used it. Today it is almost impossible to fill the site with meaningless or non-unique information in order to get to the first or at least the second page of the issue.
Google Trends Webmasters Tools
The system has its own search query analysis tool. The company provides it to its registered users - this is Google Trends. This simple tool makes it possible to determine how popular a particular request is and in what form.
A user's request is a specially constructed sentence or phrase that he enters into the search engine string. In order to check the popularity of the request, just enter it in the column. The system will display information on how many times this query or similar ones were entered in the last month. To check how many times users requested information with a certain (fixed) phrase, you need to use quotation marks around it.
Google metric
In addition to the semantic core compilation tools, the information system provides tools for analyzing and evaluating the attendance of a web resource using Google Analytics. You can find out what it is and how it works on the website of the service.
In order to access it, you must register and add your site to a special field. The system will issue a metric: how many visitors were on the site last month, week, day; which pages were visited and how often; the quantity and quality of resources that link to the site.
Services
Google offers its users a variety of services, and absolutely free. The user only needs to register and add the service in your account. Below is a list of the most popular ones.
- "Google Drive." Offers up to 2 GB of free space on a hosting company. The place is intended for storing documents and files for personal or corporate use.
- Google Doc Office software package for viewing and editing text documents and spreadsheets.
- GoogleMap Maps of the Earth received from the Google satellite. They make it possible to determine the location of a street or building with an accuracy of several meters. There is also a GoogleMap application, which, if the device has GPS support, can be used as a navigator.
- Youtube This service enables users to share videos on the Internet and view them by others. At first, the service was paid, but now it is free.
- "Google translator". Translation of a web page from foreign languages into your native one. Although the translation is not quite high-quality (literally one can say), but you can understand what is written. Especially if the text is not full of highly specialized terms and slang.
- Google Pay Payment service using a smartphone. How does Google Pay work? Yes, it’s very simple: you first need to download the application to your smartphone and, following simple instructions, attach the card to your Google account. After that, the smartphone acts as a bank card - it makes it possible to quickly pay for purchases via the Internet, even if it happens in a regular store. At the same time, user data is protected by encryption. Without the consent of the user, no one can withdraw money from the account.
- "Google Mail." Work with Google begins with opening an account in the system. Without connecting a mail client, all other services will be unavailable.
This is not the whole list of services, but these are considered to be the most popular among users. For example, hundreds of millions of people visit Youtube every day. And Google also has applications that also provide access to various services offered by the company.
operating system
The scope of the company is not limited to providing convenient search. The way Google works today is very different from how the company worked fifteen years ago.
Today, Google is engaged in the production of electronic devices for which it has developed a special operating system - Android. It works on tablets, mobile phones and there are even versions for computers. By the number of applications and games, this OS is unparalleled. Moreover, it is distributed absolutely free of charge. Electronic devices with Android OS are much more popular than those on which another operating system is installed.
Many Google services and applications can only run this operating system, for example, Google Pay. Also under Android, Google has developed applications that do not duplicate Google services, but provide access to them in a more convenient form.
Website monetization, contextual advertising
Google offers webmasters the opportunity to earn money both by placing adsense blocks on their website - Adsense, and by attracting potential buyers when placing an advertising site on Google. High individual positioning it in the search engine is set for a certain amount on the Adword service. Both services are interconnected. Adsense is an ad serving, and Adwords is a tool for creating and placing it.
Google Adsense, what it is and how it works
This is a contextual advertising service. It makes it possible to place ad units on your website and receive money through clicks on the links in them. The main thing is that the site is hosted on a paid hosting, has a connected domain and successfully passes validation and registration in the index.
There are no requirements for site traffic, unlike Yandex, which requires at least 300 people a day to connect to a similar service.
Using Adwords
The service is intended for businessmen and entrepreneurs who are engaged in advertising their goods and services on the Internet. A potential buyer enters a query into the search bar and receives the pages of online stores. Whether the seller’s site will be on the first page of the issuance or not depends on how correctly the owner was able to choose the words for the compilation of the semantic core.
With a skillful approach, the seller will be able to attract a large number of buyers with minimal advertising costs. After all, money will be withdrawn only if the user clicked on a link on a Google page and went to the site. A professional webmaster also uses Google Analytics for these two services. What it is and how this service works has been discussed in detail above.
Blogs
For bloggers, Google has developed a whole system. In order to create a personal account, the user just needs to go to the services menu (nine-dot icon in the upper right corner on the Google home page). In this menu, he needs to choose the design of his blog and specify the domain. They can be third-party or selected by Google.
The company provides bloggers with free third-level domains. There they can upload their own design or use one of many templates. A simple and understandable CMS is provided, with which you can easily and quickly edit a template or add text, video and pictures to your personal page.
How a Google Blog Can Be Used
The user can add the blog to the index, connect Google Adwords. What it is and how it works, reviews about the use of this service can often be read on the Internet.
If for the purposes of the webmaster it’s promotion or sale of goods and services from the site, then, despite the assurances of Google, the blogger service is not suitable for this. It is also not suitable for monetization, because most of these services do not work with sites located on free hosting.
Google Blog can be used, rather, to develop skills in working with its services. For example, to better understand how Google Analytics works. For business, it is better to use the site on a paid hosting with a domain of the first or second level.
Google is not just a search engine. This is a whole system that offers users a wide range of software products and services. Developers keep some of their technologies and developments in the information sphere under the strictest confidence. Others, such as the Android OS, are open source, and you can study and edit them as you wish.