Today, probably, no one can imagine a day without a deodorant, soap or a toothbrush. Household chemicals are an indispensable attribute in every home. Now on the shelves in the store a huge selection of powders, gels, detergents and cleaners. With ease you can find a product that solves any problem in the house - whether it be stains on clothes, greasy fat on the stove or hair that is prone to cross-section. We owe all of these to two wonderful people, William Procter and James Gamble. Back in the mid-19th century, they founded a home goods company - Procter & Gamble.
Why exactly her?
Now the company takes a leading position in the consumer market and 20th place in the Fortune 100 ranking. It has more than a million shareholders, about 150,000 employees.
Procter & Gamble is a worldwide, large-scale company. Its head office is located in America, in Ohio, and investors are in more than 75 states. Procter & Gamble products are high quality and affordable. Products are trusted by consumers around the world. The company not only takes into account the needs of customers, but also embodies their desires in new, improved products. Also, Procter & Gamble is the founder of the "brand system". More than 3,000 trademarks of the company are sold in almost all countries of the world, and annual revenue exceeds 76 billion dollars.
The main activities of the company
Today, the company presents about 50 brands on the market. Her activities are focused on three main areas:
- body care products;
- household chemicals;
- health products.
Household chemicals Procter & Gamble provides almost half of the company's annual turnover.
Procter & Gamble came to our country in the early 90s. Its products were divided into two categories: goods for personal use and professional purposes. The second category includes high-volume products intended primarily for corporate consumers. These are dry cleaners, boarding houses, hotels, motels.
Procter & Gamble Products
The most popular Procter & Gamble brands:
- chemistry and household goods - Ariel, Charmin, Comet, Mr. Proper, Lenor, Dreft, Pampers, Ace, Duracell, Fairy, Ambi Pur;
- care products - Head & Shoulders, Tampax, Blend-a-med, Wella, Gilette, Shamtu, Braun, Old Spice, Naturella, Olay, Londa, Mach 3, Always, Shandy.
In addition, the following products are sold through intermediaries: Pringles chips, Vicks drug, Max Factor products.
Procter & Gamble products are not the only ones on the consumer market today. The main competitors for the production of products are:
- Colgate, Palmolive, Hill's Animal Feed;
- L'oreal Paris;
- Schwarzkopf / Henkel;
- Unilever
- Kimberly-Clark.
Very well-known in the company are Oral-B and Blend-a-med products. After all, each person’s teeth require attention, careful care, quality care products, and the products of these brands will help solve many of your problems. This is caries, tooth sensitivity, stones, plaque, unpleasant odor. Trademarks offer the following products: toothpastes, conventional and electric brushes, floss, and rinse aid. Manufacturers guarantee high quality and positive results after just a few weeks of using the product.
A rather wide target audience for Gillette products. She is in demand among both young men and adult men. Her products for a clean and easy shave conquered the whole world. These are razors, antiperspirants (gel, hard, in the form of sprays), before and after shaving products for all skin types, and eau de toilette. Gillette technology is unique.
Product Development and Improvement
Procter & Gamble is committed to the environment. Constantly searching for alternative methods of waste disposal. Since the production and use of products often generate solid waste, the company adheres to three new safe methods:
- Significant reduction in waste during operations.
- The development of advanced packaging, which in turn minimizes waste.
- Introduction to price policy. That is, the support of authorities and bodies that are trying to optimize the waste system by setting a price rate.
The harmlessness and non-toxicity of the products are claimed by representatives of Procter & Gamble. Rospotrebnadzor, in the summer, issued a decree on the withdrawal of certain products from sale. Dishwashing detergent, powders fell under the blow.
Although many are now wondering about compliance with safety standards, all Procter & Gamble products fully comply with sanitary norms, standards and requirements.