The preservation of qualitative specificity, along with the streamlining of social processes, is one of the enduring characteristics of social management. Social services for the elderly remain a difficult, complex issue, and therefore ethical and etiquette technologies are relevant for many areas of society. UNESCO promotes ethics as a practical philosophy on which social assistance to older people is built, and therefore, advocates expanding its presence in the educational process, contributes to the study and development of this philosophical scientific discipline, and popularizes its teaching methods. In addition to focusing the attention of teachers on the modern applied nature of the teaching material and the wide variety of electronic presentation methods, UNESCO reminds the teacher of the importance of his appearance, of the importance of correctness and behavior, how to organize an audience in a non-authoritarian or non-hierarchical way, how to diversify the subject and didactic material for the lesson, how to interest students about many other elements of the educational process.
In education, it is important not to be indifferent to your subject, and therefore teaching ethics is aimed at removing abstract facial expressions, at removing indifference at all stages of education. Indeed, secondary education prepares the basic standard of future specialists of the highest level and the subsequent potential of the productive forces of the economy. So, from school stages you need to learn the ethics of business communication or economic culture, business etiquette. Obviously, defects in education in this regard are automatically transferred to the production sector.
In the 21st century, at a time when the attitude towards the construction of moral capitalism was clearly clarified in all progressive countries, and when social work with older people in particular and the socio-ethical criterion as a whole became fundamental for all forms of professional production activity, ethics became even more meaningful. Social work with older people is a field of activity where adherence to international ethical norms and standards is the main goal and complexity of communication. In addition to educational needs in accordance with new economic technologies, five promising areas of business ethics have been formed:
1) ethics in the field of new technologies;
2) the ethics of global relationships;
3) ethics of various organizational structures;
4) socio-economic ethics (ethics of optical cable communication, Internet ethics, ethics of preferential communications, offshore ethics);
5) environmental ethics or environmental ethics.
Social work with older people is such an activity where it is important to know the laws of rhetoric (today it is important to be able to freely express thoughts, make presentations, appeals), the ability to manage ethical and cultural diversity, the ability to shape the ethical parameters of your corporate culture are required. Ethics is important in organizing work in all its expanding flow of information, technology, capital, goods, services and human resources, knowledge of etiquette is needed to resolve conflicts if there is a divergence of opinions and interests between partners and disputing parties. Social work with older people includes a variety of ethical strategies that are needed to think through, analyze and subsequently influence partners, to hone negotiation techniques, to develop principles for cooperation. There should be a decision-making model that could ethically preserve the interests of all participants in economic relations.
The international community is telling us to be happy about creating the perfect ethical services. Their new ethical and socially successful type should be guided by: a code and a code of behavior, decision-making models, measures of efficiency, ethics of partnership, corporate culture. Corporate culture in this sense includes the problems of socio-cultural leisure, which helps the employee to differentiate their workplace and place of rest, to develop the habit of a non-conflict attitude towards society.
Knowledge and use of ethical technologies is aimed at improving the organization and processes of public administration of these and other areas. These technologies are important for regulating and improving social development in order to bring social work to the path of sustainable development.