What is a Boston matrix? This ingenious and original way of classifying products was invented by a group of Boston marketers led by Bruce Henderson in the late 60s of the last century. They clearly presented this method in the form of a table of four quadrants. According to Henderson, each product or service can be assigned to one of the quadrants. The vertical axis of the table is the growth rate of the market under study, the horizontal axis is the market share of the product (service). Growth dynamics may vary depending on the economic conditions and needs of the company.
Four types of product (service)
1. Stars are products with a high market share in fast-growing markets. Since they bring the greatest profit, they should be protected, stored, and, of course, create new stars.
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