The world of fashion is changeable and fleeting. Every day, designers from around the world come up with new items for their consumers that are part of the wardrobe, life or art. Modern man can not do without these products. That is why, in order to look solid, to correspond to his status and image, he has to pick up all the objects that surround him independently. One of the necessary items for a person can rightfully be considered a suitcase. Samsonite is the largest American manufacturer based on the production of such products.
The brand has become a true standard of quality, style and strength. But why did consumers love him so much? What are the main advantages of the company-made suitcases?
Brand history
The now well-known company began its starting point in 1910. It was then that in the American city of Denver, the talented and pragmatic Jess Schweider came up with a compact and comfortable suitcase for lovers of travel and frequent travel. Samsonite is a brand that began to delight customers with the first product. It turned out thanks to the testing of goods. At first, these were experimental models that allowed the master to understand what a traveler needs in a suitcase, what size it should be, and what needs to be put into it. As soon as the first model came out, Jess realized that his discovery was successful, and only after that he hired workers, trained them in his business and began mass production of suitcases and bags.
Marketing move
The company is known not only for its exquisite design, but also for its special durability. So, the first advertisement of the brand’s products was very popular, and all because it was an ordinary photograph where five healthy men (Jess himself, his three brothers and father) are standing on a suitcase.
The founder did everything so that his suitcases were the most durable and reliable. This concept formed the basis for the production of all products of this brand.
Samsonite Suitcase - Long Life Guaranteed
The company has come a long way to fame, but it received its name (Samsonite) only in 1962. And this event was marked by the manufacture of the first suitcase from molded plastic and magnesium, which instantly became a real hit of the time. This product was lightweight, roomy, securely closed and did not open when dropped. Schweider led the brand promotion for a long time, until the moment when the family had a crisis.
In 1973, the company passed into the hands of the new owners, Beatrice Foods Corporation. Now the manufacture of suitcases and hand luggage has been transferred to other professionals who have left both the brand name and the concept that consumers liked so much.
Another owner gives new life to Samsonayt suitcases
In 1974, the company made a real breakthrough, and the first patented suitcases on wheels with a retractable handle came to light. This achievement immediately elevated the brand over all other competitors, giving consumers really comfort, convenience and reliability when using such products.
Since then, the brand has pleased customers with new products, creating a practical, compact and stylish suitcase. Samsonite is the company that has reached real heights in the industry.
Product Benefits
If we talk about the specific characteristics that all products of this trading company possess, then reliability can rightfully be considered the most important. Advertising campaigns that unfold around products demonstrate the strength of products in every possible way: how they fall off the plane and remain unharmed, how they turn out to be under water and at the same time keep the inside dry, and even how they protect the contents from intruders thanks to the presence of combination locks and special inserts.
Undoubtedly, the second remarkable characteristic of the goods of this brand is lightness. Manufacturers are doing everything possible so that consumers do not feel discomfort even when fully loaded, which will have their suitcases. Samsonite Spinner is one of the leading models in the sale of goods throughout the company.
Streamlined design, durable hardware and incredible lightness have won the hearts of millions of fans. The rotating wheels in any axis allow you to change the direction of movement at any time without moving the product. This line is very in demand due to its high technological characteristics. Everything a traveler needs on the road combines the products of this brand. As the manufacturers themselves say, you are unlikely to need suitcase repairs. Samsonite makes them “in good faith”, combining tradition of quality with modern processing and finishing methods.
Original models
The fact that advertising campaigns carried out by manufacturers often exaggerate the actual characteristics of products cannot be denied. This can not be said about the Samsonite suitcase. Reviews of millions of customers, on the contrary, consider all brand products to be true masterpieces of this industry. Indeed, companies always have something to surprise their customers with, sometimes shocking and extraordinary options are offered. So, in the 2000s, the brand began to develop premium products. The most noticeable can be considered a suitcase whose case is decorated with Swarovski rhinestones. This model literally “blew up” the fashion world; consumers really faced the most challenging and expensive suitcase. In honor of the anniversary of the opening and foundation of the name, the company will release a collection of goods with a golden case.
Customer opinion
The range of products of this brand is really grand. There are products for adults and even children's suitcases. Samsonite never stands still, offers customers new options and models every time, and so consumers always have plenty to choose from. According to customers of the stores, the products of this brand are very durable. They withstand any falls and bumps, and do not open even in a strong collision. The very strong protection installed on some suitcases really works. Customers also pay attention to reliable hardware that does not break even for 10 years. Particularly striking is the spaciousness of products. Of course, pleases with a variety of style and design solutions. You can choose the color of this product for any mood. A trolley case is also particularly popular. Samsonite made this look so comfortable that a person, even overcoming obstacles (roughnesses in the road, stairs, and so on), does not feel great discomfort.
In general, this trading company today is the standard of reliability and durability. If the company has competitors, then in terms of their technical component they are still very far from what the Samsonite brand could achieve. When choosing a suitcase for yourself or your family members, first of all, attention should be paid specifically to the products of this company.