Many of those who decide to start making money on the Internet are encouraged to become more familiar with Google Adsense. What it is? This is a CPC ad program. It allows webmasters (anyone who wants to advertise on their sites) embed a small amount of HTML on their sites and display targeted ads relevant to the content of the site.
Google Adsense: what it is in practice
The good news is that Adsense is the easiest way for bloggers or webmasters to start making money on their sites. After installing the ad code on your site, service bots will scan its content to see what all of your pages are like.
Then they check their list of ads and place similar ads next to each of your articles. This works well for all categories. An example is the following. A user who reads an article about gardening is much more likely to buy garden tools than someone looking for information on car tires.
How does Adsense for webmasters work?
So how does Google Adsense work? What is it and is it worth it to launch it on your blog? The system begins with advertisers who choose which keywords they would like to advertise. Suppose someone wants to advertise a series of garden tools that he sells. At the same time, he will probably want to bet on certain keywords, such as “gardening, gardening tools, cultivators, weeds, etc.”
Then Adsense bots will match ads with the following content:
- Those specific keywords that people enter on Google and display them at the top and right of the search results.
- Websites (such as yours) that want to show adsense ads.
Service staff will send robots to crawl your site to see what all of your content is. If they find that you have information with some of the same keywords that the above advertiser uses, his ads will appear on your site, next to the article about garden tools.
The Google AdSense advertising program offers you additional revenue by using your blog or website. Google analyzes the content of your website and determines which ads will be most interesting to your audience. Google then places this ad on your site. AdSense members usually pay a small amount each time a visitor clicks on an ad.
How to become a member of this service?
How to make money on Google AdSense? First of all, you will need to go through the registration procedure. It is performed very easily.
Visit the Google AdSense Program Policies Webpage. Check your site for violations of their requirements and remove them if you find.
Visit the Google AdSense sign-up page and sign in with your existing Google account. Enter the full URL of your website’s homepage in the box that says: “I will show ads.”
Select the language in which the content of your resource is displayed in the drop-down list labeled "Content language." Check the box to indicate that you agree to abide by the Google AdSense program policies.
Click the Continue button. Select your country or region of residence from the drop-down list. Designate “business” as the type of account you want to create. Enter the company name, address and phone number, as well as your name in the Contact field.
Choose how you found out about Google AdSense from the drop-down list. Click "Submit Application". This completes the Google AdSense sign-up process.
Wait for Google to contact you and communicate your decision. It usually takes two to three business days.
Create ad unit
How to make money on Google Adsense? Log in to your account. Click "My Ads" in the upper left. Create a new ad unit. This can be done in the main screen area under “Content”> “Ad units”. Click the “+ new ad unit” button and create a name.
Choose its size and determine the type. It can be only text, text and image, multimedia or only images / multimedia. Create your own custom channel. It allows you to group ad units of your choice, for example, by size or location on the page.
Create your own advertising style. This allows you to select colors for various components of the ad: frames, headlines, background, text, and URLs. It is recommended to create a style of advertising that is in harmony with the look and colors of your site.
You can use Google presets or your own settings. In any case, the sample ad on the right will show you what your ad will look like.
Then get the Google Adsense code for the ad. This is done like this: when you finish setting up advertising, click the "Save" button, after which the HTML code for your site will be displayed below.
How to earn income and increase it?
So now it’s clear that this is Google AdSense? But really, the service allows you to receive money for nothing? In fact, this is an opportunity to generate income from small, medium and large websites that place ads on goods and services related to the content of your site and are aimed at people who often visit your pages. In turn, you get paid a small amount when an ad either appears on your page or is clicked by one of the visitors. At the same time, revenue from Google AdSense can be increased, if you follow some tricks. They are as follows.
Decide what type of payment you need.
Google AdSense money can be earned by clicks or impressions. In order to earn revenue, people need to go to your pages and click on ads. For this to happen, you need high attendance. Regardless of whether you have a business website or a personal blog, you should post exciting content on it.
Large sites with high traffic can gain more than a million hits per day, while a blog will succeed if it has at least 100 readers daily.
For each thousand impressions (views) you can earn from 0.05 to 5 dollars. Yes, this is a wide range - per month it is from 1.5 to 150 dollars! However, it all depends on you, your site and your efforts to promote it.
You can choose the cost per click (CPC). In this case, the service pays you every time someone clicks on an ad on your page. At the same time, you cannot click on your own ads - Google will see this and disconnect you so quickly that you will not have time to earn anything.
Advertisers set their prices for these ads, and they can vary greatly. It may be that advertising is paid well, but it will cause very little interest on your site. An ad that is paid $ 0.03 per click can gain a lot of audience, but it’s unlikely to make money on it.
How to choose the best monetization method to receive payouts from Google AdSense? There are 2 special tools to make the necessary calculation.
Clicks and Impressions
After studying these indicators, you can decide which type of payment for advertising is more profitable for you to establish.
Clickthrough rate (CTR) is the percentage of visitors to your site compared to how many of them actually clicked on the ad. If 100 people visited your site and one of them clicked on an ad, your clickthrough rate is 1%, but this is not an unreasonable number. You should observe in dynamics how the traffic of your site is changing and whether the click-through rate of advertising is high.
Impression Rating (RPM) is an estimate of how much you can get if you have 1000 impressions (page views). For example, if you earned $ 1 per 100 impressions, your RPM would be $ 10. This is a good way to check the overall performance of your site.
What else needs to be done?
Analyze your content. When developing any advertising campaign, it is important to know what is your goal. For example, if you are writing a food blog for single men on a budget, you have narrowed down the circle of people you will contact. However, in this case, you can apply some tricks. You will still have the opportunity to maneuver broadly.
What are the single men striving for when they cook their dinner? Some possible topics may look like dating, cars, movies, politics, and live music. Think about who often visits your site and write down what you consider to be the most important characteristics of your viewers.
Fine tuning advertising is also welcome. Although AdSense will automatically fill your page with relevant ads, use the service tools to provide more control.
Set up channels by groups
Channels are similar to labels that allow you to group ad units by color, category, or page. By creating channels, you can receive detailed reports on the performance of your ad units and use them to your advantage.
For example, use one ad style for one page group and another ad style for the rest of the content. Track and compare the performance of two styles and choose the best option.
Compare performance on pages that focus on different things. For example, if the gardening part of your site works better than the cooking pages, you might consider adding more advertising to the first part of the resource.
If you have multiple domains, set up a separate channel to track each of them to see which ones generate the most clicks.
Learn How AdSense Works
The service automatically sends ads to your site according to several different criteria:
- Contextual targeting. AdSense crawlers browse your page, analyze content, and place ads tailored to your articles. They do this using keyword analysis, word frequency, font size and link structure on the Internet.
- Placement targeting. This allows advertisers to choose to display ads in certain sections of the webmaster’s site. If your resource meets their criteria, this ad will appear on your page.
- Interest-based advertising. This allows advertisers to reach users based on their interests and previous user interactions with them, such as visiting their website. Google’s Advertising Preferences Manager allows users to choose their own interest categories, which also helps advertising customers focus their campaigns. This method is suitable for more effective monetization of your site, as it increases the value for advertisers and provides a more relevant experience for users.
How to withdraw money from Google AdSense with successful advertising?
So, you have set up your resource and began to receive income from the placed advertising. How is withdrawing money from Google AdSense? Currently, this can be done directly to a bank account. The setting is as follows.
Open a browser and log in to your Google AdSense account. Select the My Account link. Find the "Billing Information" heading and click on it, then find "Change." Click "Add a new bank account" in the "Electronic funds transfer" section. Select Continue.
Enter your bank account information. You can get his number from the bank statement or from the bottom of the checks. You will also need the name of your bank. Select “Save Changes” when you have entered the information.
Wait one week for Google to send you a test deposit. If you do not see this, wait another 10 days. Check the balance by entering your online banking. A deposit from Google will be marked as “AFS RE GOOGLE”.
How do I verify my billing information?
Log in to your Google AdSense account. Select the link “My account”, then “Payment information”. Select "Verify this account" and enter the amount of the test deposit that Google made to your bank account. Click Next and wait while Google processes the confirmation.
Check the box next to your bank account to make it the default Google AdSense withdrawal method. Wait until the 15th of this month or the next to receive a monthly payment, then go to your local bank branch and withdraw funds.