Glasses from the sun have long turned from an object that protects our eyes from bright sunlight in the summer or sparkling whiteness of snow in the winter, into a stylish little thing that helps us create a unique, individual image. Therefore, we try to buy this fashion accessory, proceeding not only from the degree of darkening of the glasses, but also from the shape of the model, the color of the frame and other indicators, striving to fit our clothes, handbag, etc.
Getting to know the brand
Carrera - glasses that have existed on the world market for more than half a century and are always popular among both men and women. It all started with William Agner, who invented the first model of glasses for skiing in 1956. They had to meet a number of requirements: it was really reliable to protect the pupil from the excessively bright sun, fit snugly to the face and not "move out" so that the skiers were comfortable in them.
Therefore, the author of the collection worked closely with his target audience and, with each new batch of products, took into account the recommendations of the athletes and made the necessary amendments and adjustments. Carrera - glasses with a strong frame and glasses that do not break when an athlete falls and does not harm him.
Agner believed that a leader should go ahead of his time. This became the company's motto, because Carrera brand products are in the forefront of sunscreen, sports and medical optics.
The brand name is associated with the Carrera Panamerica car race in South America in the 1950s and 1960s. The author of the collection was not mistaken. Carrera - glasses are not quite ordinary. In their design, a daring impulse, youthful enthusiasm, a desire to break out of the framework of fashion and traditions are clearly felt. Another hallmark of the brand is Unisex. If conventional sun protection optics is divided into male and female, then this does not apply to this product. Sports style equalizes everything. Carrera - glasses that are equally suitable for both the strong and weak half of humanity.
Brand today
Thus, declaring itself to be a company producing sports optics and a helmet, Carrera later expanded its production by launching a sun line for the mass consumer on the consumer market. Now the company has several patented discoveries, including a special material from which the original frame is made. Carrera sunglasses adapt to the anatomical features of the face, hypoallergenic. Thermoactive plastic is covered with a special powder, so that under the rim the face does not sweat, and cosmetics are not smeared.
Like every brand, this company has its regular fans. Basically, these are active young people who prefer in all novelty and “breaking” stereotypes. That is why Carrea glasses are out of fashion, they themselves dictate the style, and do not follow a common line. They are easily recognizable by some expressive characteristic details: lines of the frame with a soft rounding or straight, large frames of the “aviator” style and in the shape of a “droplet”. Janis models are presented in a variety of traditional and new shades: red, plum, gray-green, black, white, etc. Especially interesting are the “frames-duets” - half of the glasses are blue, half are white, there may be another option, for example, black with gray-green or red. The front side and the arms of the sun optics are decorated with the company logo and abstract graphic patterns.