Today, global trade markets are ready to provide consumers with products for every taste and budget. When choosing a quality product, the buyer pays attention not only to the technical specifications and safety, but also how this or that brand has established itself. One of the most popular companies can rightly be considered Henkel. The products of this brand have gained multimillion popularity due to a large assortment of goods and their high quality.
But what kind of products does the company produce? What is its advantage over other manufacturers?
Large assortment - a guarantee of constant demand
Having entered a regular household chemistry store, on the most prominent shelves you can see just the products of Henkel. The company's products fall into three broad categories:
- detergents;
- glue and other bonding agents;
- cosmetics and personal care products.
Four years ago, the company entered the ranking of the five hundred most influential trading companies and took an honorable 486 place there.
The founder of this company is Fritz Henkel, who gave way to the new brand in 1876. The partners of the young Fritz included two more friends, with whom they brought out the first universal powder. The company worked perfectly, had a steady increase in customers, and by 1907 was able to release the first brand of washing powder Persil. This gave an impetus to the rapid popularization of the new Henkel brand. The products had a wide resonance and diverged very quickly among buyers. In addition, the founder of the company first resorted to marketing moves and advertised his product, telling customers about its composition and properties.
What is the brand today?
The rapid growth of the company's popularity led to the fact that in 1995 the famous brand Schwarzkopf hair care products was included in the Henkel Group.
The brand’s product list has been significantly expanded, because now the products were marketed as Schwarzkopf & Henkel and found buyers of their fans among the audience. So, now all the developments got their brands and names, and all Henkel products were divided into groups. Household chemicals, namely detergents and cleaning products that are so popular to this day, are the brands Persil, Losk, Pril, Bref, Vernel. These are not only powders, but also detergents for dishes, as well as fabric softeners.
But this is not all Henkel products. Cosmetics and personal hygiene products include products of brands such as Fa (shower gels, shampoos, flame retardants), Taft (hairsprays and glosses), as well as other equally popular products Brillance, Indola, got2b, Natural Styling, IGORA System , Silhouette, Bonacure, OSiS, Seah.
Glue and technology
But there are other Henkel products that are more related to repair and installation. So, “The Moment” is rightfully considered the most popular glue. Of particular popularity are building and dry mixes Metylan, Ceresit, Pritt. The list of sealants and construction foam brands Makroflex, Thomsit, as well as products Teroson, Dorus Liofol. Henkel's products also include Optal, Loctite, Technomelt, and P3. If consumers are interested in sealants for microelectronics, then here the company has its own development under the brands Hysol and Multicore.
From this one can easily understand how popular the products manufactured by the Henkel brand are. The list of trademarks included in its composition is still replenished. The company has a huge financial turnover from goods delivered to all corners of the world, and therefore is very popular.
Henkel brand is recognized quality
But what exactly caused such popularity? Is this really just a great marketing move? Not at all. The products of this brand became popular and sold only because it has high quality, has quite reasonable prices and is distinguished by its characteristics. It would seem that household chemicals are harmful, but this is the peculiarity of Henkel products. They were able to make all products safe for humans, but at the same time quality and effective.
Need to remove deep dirt from carpet, dishes, and clothing? Henkel cleaners come to the rescue. Need to make home repairs? Sealants, construction foams and dry mixes will also be great helpers here. Well, for those who want to update their hygiene products, it is also worth giving the choice to Schwarzkopf & Henkel products. The high quality and safety of this company's products has been verified by hundreds of studies. Each brand has
a quality certificate, which means that buying such funds, you can be sure of their safety and effectiveness.