Business cards - cards with important information. They are compiled in a generally accepted form, for example in the form of a plastic card. They are attributed to the business tool of a person who cares about his reputation. They have become part of the lives of busy people. All types of business cards are necessary for the exchange of information. It is important for business people to know what is placed on them.
Types of business cards
Now there are business and personal business cards. The first type is necessary to create an effective business. Usually, a classic type of design is used, on which the name of the company, surname, name, middle name is indicated. There may also be other information. The telephone, address and other data for communication are indicated below.
There are types of business cards for government officials. Usually they indicate the emblem and flag of the country. There are secular business cards that are slightly different from the classic. They indicate the invitation of a person to a particular holiday.
Personal
Personal types of business cards contain information about the owner: full name, address, telephone. They may be common to spouses. As additional information, post Skype and the address of the account on social networks. Products are handed to relatives, friends, relatives.
With the help of personal information, it will be possible to make a good impression when meeting. There may be images on the product. You can issue it at will, since there are no special requirements for this.
Business
Such business cards are needed in communication with business partners. Therefore, the product contains business information - position, contact numbers, mail address, fax. Their printing is more expensive, because you have to implement various ideas. Often, plastic business cards are chosen that look much more prestigious.
Applied expensive and high-quality paper, beautiful colors. Embossing and other modern methods are used. Plastic business cards will be the best recommendation for business people.
Corporate
To create products, a single template is used, in which there are similar frames, colors. Then all employees will have the same business cards. They contain the company logo, name, address, position, phone, mode of operation.
On the main side there may be a picture, usually full-color, but inexpensive. After all, the product is required for business, and not for beauty. If it does not have the coordinates of an individual employee, then it will be a standard flyer.
Manufacturing methods
Business cards are created by printing on inkjet, laser printers. Screen printing, risography, thermal lifting, offset printing, laser cutting and engraving are also used. With each method, quality products are obtained.
Digital printing is the most popular way to make products. It has also disadvantages, for example, the price of work will be more expensive if you create more than 3,000 copies in comparison with offset printing. Also, the paper selection will be small, and thin lines may be invisible.
Offset printing is a traditional option for creating information products. There is an exclusive print and a large offset. Work on the inkjet printer is quick and easy. But there is a minus to this method - paper, which should be special. This is an amateur option, so it is not suitable for employees of a reputable company.
Silk screen printing
Many types of business cards are created using silk-screen printing. Often this method is chosen to maintain the image of the company. Printing business cards will work on any medium. The method allows you to selectively fill with varnish, make a thermal rise, record important information on the original material.
Often metal or plastic is chosen as the basis. Reliable equipment allows you to perform work at the highest level. The seal must emphasize the image of the company or a specific person. Developing firms should order bright and original products. And this is possible with the use of new technologies, such as screen printing.
Manufacturing technology
The process of creating business cards is simple. It includes the implementation of several stages:
- layout creation;
- its coordination with the customer;
- print;
- section of a sheet into separate cards.
For business cards, you can choose any font, color of letters, it all depends on the type of product. Cards will look presentable if all their characteristics correspond to the status of a person or company.
Dimensions
The standard size of a business card is 90x50 mm. But under the order you can make products and other parameters, but an additional fee is taken for this, since you have to configure the equipment.
There is a standard size business card according to the European standard, it is 85x55 mm. Such products come in handy when visiting other countries. They are needed for international exhibitions and symposia organized in Russia. Using some printing equipment will require more consumption of designer paper, which increases the cost of production.
Business card holders and other accessories for storing business cards are made to size 9x5. Larger or smaller parameters simply will not work. Therefore, it is wiser to use a standard size, because it is not only cheaper, but also allows you to store it correctly. Moreover, the text of the business card on such a product will fit completely.
Paper
When making business cards, several details are taken into account:
- design;
- printing method and quality;
- kind of paper.
The type and strength of the card depends on the quality of the paper. Now many types of materials are produced. The density of cardboard for business cards should be from 200 g / m 2 or more. The strength of the card depends on this indicator. If you use thin paper, the products will look simple. An excellent option is a density of 250 g / m 2 .
Paper for printing business cards may differ in surface. It can be ordinary coated with a smooth surface, textured, designer, crush and embossing material, touch cover and others.
The most common is white coated paper. Text and drawing lie on it evenly and smoothly, and the colors look bright. Paper can be used for simple cards, as well as for unusual ones. Beautiful cards are obtained with textured flax paper. Density is preferably 260 g / m 2 . Horizontal, vertical grooves serve as an imitation of natural linen material.
Metallic paper is ideal for creating durable business cards. It has a pearlescent surface. There is a large selection of colors. If you choose colored paper, then keep in mind that white changes with the corresponding shade of the background. It is advisable to apply bright colors.
Original cards
The appearance of a business card establishes the first contact, and also creates an opinion about the owner. Thanks to modern technical means, there are many tools for obtaining unusual products. Original business cards are created using non-standard materials: CDs, wood and metal.
Printing capabilities are needed to transform cards after printing. Often UV varnishing is used for this, which serves as additional protection against damage. Original business cards have a decorative design. This method can be used to varnish the entire surface, as well as individual elements of the print.
Another way to transform the card is stamping. It is carried out hot and cold. Stamping can be done with foil. It happens under the color of gold, silver, mother of pearl. The card is bright with an original appearance. There is relief stamping. With this processing method, a relief image is created.
Thermal rise allows you to get a relief surface. With this processing method, a thermographic powder is applied, poured onto raw paint. The card is heated, the powder swells, and therefore a convex surface is obtained.
In order for the product to regain its original shape, it is subjected to cutting or die-cutting. For this, special equipment is used. Each of these methods is necessary to obtain beautiful business cards. To make the cards look presentable, you need to choose the best materials for them, as well as reliable technology.