If you suddenly want to find out when it is worth celebrating Beer Day, then you run the risk of getting a little confused in the dates. Beer is one of the oldest drinks. The number of recipes for its preparation is in the thousands, and the number of fans is in the millions.
All this led to the fact that more and more people pay homage to this product, arranging in honor of him, as well as in honor of the masters who make the foamy drink, various festivals and fairs. In the calendars of many countries you will find dates marked as official holidays of beer lovers. For example, in Iceland this will be the first day of the month of March, and in Russia it will be the second Saturday of the month of June. In this article we will try to figure out what exactly is International Beer Day, when and with whom should it be celebrated and what is needed for this.
What is beer?
Beer refers to low-alcohol drinks, which are obtained due to the fermentation of malt using brewer's yeast and the addition of hops.
This drink is widely distributed in many countries. He has a special taste and aroma, which is achieved using a huge number of recipes.
A bit of history
For the first time beer was mentioned in ancient times. In ancient Egypt, it was cooked using malt and spices. There was no hop in it, and this drink was considered everyday and obligatory in the diet. The Chinese brewed beer using rice, and the Indians from corn. In Russia, the first plant for the production of foamy drinks was founded in St. Petersburg in 1975.
International Beer Day. When to celebrate?
This holiday has come to us from Iceland. It was in the Viking country on the first day of spring 1989 that a new law was adopted that officially allowed the use of strong beer. It was the end of an era of sobriety, which lasted seventy-five years. The Beer Day holiday in Iceland itself is celebrated especially wildly.
The main characters of the celebration are usually students. In addition to fun in the pubs, as well as tasting festivals, various cultural events are held.
This, as a rule, sports and all kinds of theatrical performances. In general, this is a holiday for the whole family.
International Beer Day in August
How did this holiday, which was celebrated on the first day of spring, suddenly turn out to be in August? These changes occurred in 2007 in the USA, and Jess Avshalomov made them. This man owned a small bar and, thinking about how to attract as many customers as possible, decided to come up with a holiday. Having chosen the day farthest from all major holidays, and there are a lot of events in the states in the summer, Jess proclaimed it Beer Day. It was the first Friday of the last summer month. In 2007, it was the fifth. Crowds of people went to the bar to pay homage to their favorite drink. And everyone was happy. Beer lovers got a new holiday - Beer Day, and bar owners got a huge profit, even if they made discounts on products.
A few years later this festival turned into another International Beer Day. At first it was celebrated on the fifth of August, but soon for convenience in many countries (and there are more than fifty) they began to celebrate on the first Friday of August.
What are the goals of International Beer Day?
The main objectives of such an event are primarily the following three. The first goal is the unification of all peoples under one banner - the banner of beer. The second is a meeting of old friends over a glass of your favorite drink. And finally, the final goal is to honor the brewing industry. Also, one of the main goals of this celebration in many countries is the testing of as many varieties of this favorite drink as possible.
Holiday traditions
Celebration Beer Day, when a foamy drink poured in the river, and not one pair of shoes was destroyed in the dances, it got its traditions in ancient Iceland. These were grand feasts praising this drink, which could not go unnoticed by other countries. From now on, in many countries they not only honor beer itself, but also praise the masters who create and distribute it among the people. Each country and even individual cities make their own special customs. Nevertheless, there are a number of traditions that remain unchanged from generation to generation.
The first tradition says that on this day you should certainly gather all your friends, colleagues or family members in those establishments where you can provide a large amount of beer.
The following tradition follows from here - the second. On this day, you need to drink as much beer as the body can accommodate. Moreover, varieties must certainly impress with a variety of tastes.
The third obligatory tradition involves various games and contests. Beer pong game is considered traditional. A special ball is thrown along the table, which must certainly fall into a container filled with beer and located on the opposite edge. And if you are lucky to get to England that day, then you will be asked to go the race, which is five miles long. But this race is not easy. There are fourteen pubs throughout the race. Bypassing each of these drinking establishments, you simply have to drink a glass of beer everywhere.
How to celebrate a holiday?
Campaigns with friends in various drinking establishments, which are organized from year to year on Beer Day, are certainly good, but run the risk of getting bored quickly. After all, everyone wants to celebrate the holiday so that they have enough impressions of him for a whole year. Therefore, it is necessary with all responsibility to think about the place and program of the holiday.
One of the interesting options is an excursion to a beer factory, which includes tasting of various varieties of this drink. Such a service for a fee can be available to you at almost any brewery. As a rule, the manufacturer himself is interested in such events. After all, this gives him additional advertising, and absolutely free of charge.
The second option for the celebration is the whole company going out into the countryside. What could be better than beer snacks prepared at the stake? And since you are not constrained by the walls, you can organize a huge number of games and competitions. For example, guessing beers to taste blindfolded.
Have a Beer Day fun. This foamy drink must be the king of triumph. And even if you do not drink alcohol, this is not a reason to miss the fun. There are a huge number of non-alcoholic varieties that allow you to have plenty of fun and, so to speak, save face.
Which gifts to give?
When choosing a gift for a person for a beer festival, first determine what relation he has to beer. And of course, do not forget that the present must have a connection with the beer or beer industry.
If you plan to present a gift to a person who works in this industry, pay attention to funny ceramic brewers, beautifully decorated thank-you-yourself verses. A home brewery is also suitable.
And for the representatives of the beautiful half of humanity, you can collect a beautiful bouquet of wheat, hop flowers and malt. A cake or pastries made in the appropriate style are also suitable. For example, in the form of a beer barrel.
We sorted out the professionals. Now let's talk about lovers. In this case, everything is much more diverse. It can be just a bottle of good beer, possibly of an author’s performance, sets of different varieties with a bouquet of stockfish, T-shirts or baseball caps decorated with beer inscriptions.
The original gift will be bills to keep track of the bottles drunk for the year. The certificate for service in a beer institution does not lose its relevance.
Brewer's Day
The second Saturday of June is the official professional holiday of the beer industry workers. In Russia, this day received holiday status by presidential decree in 2003. On this day, it is customary to use old recipes for creating beer, as well as apply completely new methods. In general, the main goal of this event is to increase the credibility of the Russian manufacturer, as well as attracting the attention of new consumers. All kinds of contests, events and awarding of certain merits are held at productions devoted to creating a favorite drink by everyone.
In this article, we examined what kind of international holiday it is - Beer Day, when to celebrate it, how to spend time with maximum pleasure for ourselves and others, what stories its origin is related to, and also decided the most important question - when and why it is necessary to celebrate this holiday.