Work on your own website is a laborious process. You need to develop a plan and come up with a goal. After creating the site and working on its usability. Next, you need to pay attention to search engine optimization and working with advertising. Promotion in social networks will not be superfluous. But everything is worth considering, from the background color to the landing page. She has many examples, the main thing is to understand her planning well.
The concept
The landing page is translated into English as a landing page. That is why it is often called a landing page. The purpose of this page is to collect contact information for visitors. It is usually used for advertising and attracting an audience. Depending on the owner’s goals, a service or product can be placed on it.
Knowing how to make a landing page, you can solve many problems. Usually they get it from social networks and newsletters. They also fall on it thanks to advertising companies. The page should convert an ordinary visitor into a buyer, prompting him with targeted action. Through analysis of visits to this page, you can get data that will help improve usability and work on optimization.
Types
Before you consider examples of landing pages, you should understand what they are. Optimizers typically distinguish four options:
- autonomous;
- microsite;
- main site;
- segmentation page.
Of course, such a classification is not fundamental. It only helps characterize existing landing pages. In addition, options can be combined with each other and create a new one.
Offline Landing Page
This is a separate page of the site. It does not require auxiliary elements. Its main task is the impulse to action. If it is done qualitatively, then the visitor instantly converts into a buyer, chooses a product or service or makes a subscription, passing on his contact details.
Copywriters use vivid and catchy slogans to attract attention. On such a page you need to place accents, indicate the main advantages. It is best to use a minimalist design, but with the use of large catchy elements.
Microsite
An example of a landing page presented by a microsite should look like a separate resource. Usually this is a specially created site that contains no more than five pages. It contains only information about the provision of services or goods.
The resource should contain as many bright images and promotional videos as possible. Typically, microsites are used by large companies that already have something to boast about.
Main site
In this case, a couple of pages are specially allocated on the main site. Bright slogans and catchy sentences are again placed there. The effectiveness of such a landing page is low because the resource has many elements that can distract the visitor.
At the same time, the page is easy to optimize and maintain high conversion.
Segmentation page
This is creating a page based on an existing domain. This option can have many landing pages. It helps ensure high conversion. Although there are difficulties with optimization and promotion.
Features
Successful landing pages can do all the work for SEO professionals and advertisers. This type of promotion clearly contributes to increased conversions quickly and efficiently.
The peculiarity of the landing page is in its advertising compliance. If the title of the ad matches the title of the landing page, then users will be glad to be on the right page. It is very good if the phrases do not fully correspond to each other, but complement in such a way that the audience understands relevance.
It is also important to adhere to a ratio of attention of 1: 1. The goal of the landing page is to set one goal and achieve it. Therefore, it is recommended to create as many clickable buttons as there are goals. Best if she is alone. Then the visitor’s attention will not be sprayed on other factors.
It is very important to conduct A / B tests in landing pages; only thanks to them it is possible to understand which option will turn out to be ideal. To begin with, you can work out the appearance to determine the conversion and choose the best option.
When creating a landing page, it is important to experiment and verify. Comparing different options, you can stay on the most ideal example. It’s important to understand that examples of landing pages can help only at the initial stage, but the site owner still expects several revisions.
Key components
If you decide to create a landing page yourself, then you need to determine for yourself the main components:
- heading
- subtitle;
- USP;
- confidence indicator;
- call button;
- minor appeal;
- navigation menu;
- video;
- capture form.
Headline
The role of the main heading is hard to overestimate. He must convince the visitor that he needs to get acquainted with the content and, ideally, become a buyer. Of course, there is no algorithm for creating the perfect header, but experts recommend:
- start it with the word “how”;
- use the interrogative form;
- Do not forget about humor;
- name the reason for choosing this particular product or service;
- find a solution to the problem for the visitor.
Subtitle
No less important is the subtitle, if necessary. Of course, not all pages need to be applied. But if it was not possible to put a maximum of important information in the title, then you can use the subheading. It should not be overly catchy, but must continue the theme of the headline.
USP
A unique selling point is more important than ever in online marketing. Now in an era of enormous competition, many companies are lost, because they can not offer UTP. But it must be, because without this it makes no sense to work with the company.
On the landing page, it is desirable to formulate USP: what can you offer the visitor of what your competitors cannot. Here it is worth starting from a service or goods. Perhaps they are the cheapest on the market or very high quality. Maybe you often hold promotions or you have a discount for regular customers.
In the preparation of the USP you need to use:
- bulleted lists;
- structured text;
- leave free space between thoughts;
- use any tricks that break the text into parts and make it readable.
Confidence Indicators
As a rule, in successful examples of landing pages this parameter is always used. These are the elements that form the trust of a future customer. Usually use statistics, logo, real reviews, privacy policy. All this helps the visitor to understand that the company will not fool him and provide quality services.
Call button
It is better if there is only one button on the page. Thus, it will show the main goal of your business. In addition, thanks to it, it will be possible to obtain accurate conversion results. The button should be catchy and noticeable. It is better if it will be a contrasting color (red on a white background). It is also worth using personalized phrases.
Minor call
If there are many products or the service requires a more accurate description, one landing page may not be enough. In this case, you can use several call buttons. It is worth remembering that at the same time the main button should still stand out and be more noticeable than the rest.
Navigation menu
This is the worst enemy of the landing page. Nothing should distract the buyer from the transaction. If there are any additional links or menus, this will most likely lead to him becoming confused and losing interest in the company.
Videos or images
It is difficult to imagine an example of a landing page on which there would not be a single image. Video can be a trusted indicator. Images dilute the canvas text. Thanks to them, you can graphically show the advantages of the company or formulate UTP. Now infographic is very popular.
Capture shape
It should be concise. Of course, it happens that long lead forms turn out to be more successful, but this happens extremely rarely. Usually it is a brief statement of all the advantages that contributes to high conversion. But you should not be greedy, because the visitor may simply not have enough information.
Examples
Of course, a lot depends on the goals of the owner. Only having decided on the tasks of the site, you can choose among examples of landing pages with high conversion. If one example was successful on one resource, this does not mean that it will bring conversion on your site. This must be taken into account and correctly formulated with USP.
A subscription page is one example of a landing page. The objective of this option is to receive the visitor’s email for further work with him. Thus, you can create a base and engage in email marketing. In this case, it is important to use the bait: a free course, webinar or catalog.
A product page is developed specifically for a product. Its purpose is the sale of products. Usually, in this case only one product is taken so as not to lose relevance. Such a landing page should contain a Buy button, a product card with a description, cost, contact information, etc.
Landing for services is similar to commodity, but instead of products, they sell a service here. In this case, the Buy button can be replaced with the Order Call. It is also important to indicate the company phone number.
Branding most often appears in large companies. Such a page usually does not refer to the sale of a service or product. It is used to announce one. For example, iPhone is releasing a new smartphone model and is sure to talk about it on the landing page.
Landing
If you decide to work independently, you will need a constructor. The landing page is usually developed by professionals: optimizers, copywriters, designers and marketers. But if you decide to work on it, you may need auxiliary tools.
On the Internet you can find very popular designers with templates. In this case, you do not have to spend money on designers. For example, Wix is considered a good service. It helps develop websites, and is also a great cloud platform. Ukit is an assistant with business sites. Unlike the previous version, it allows 2 weeks to use for free. Monthly you will need to pay $ 4.
Bloxy - a resource for creating landing pages and one-page sites. It will also help with promo pages and full resources. Tilda is a tool for creating business sites and media. You can work for free with one site on 50 pages.