Color is one of the main external characteristics of objects. This criterion is especially important when buying clothes or shoes online. But sometimes, in the pursuit of originality, manufacturers come up with completely unimaginable color names for their products or borrow them from foreign languages. What is bianco? What color is hidden under the mysterious safari? Let's try to figure it out.
Marketing move
Italy has always been considered a country where new trends in the fashion industry are emerging. Italian clothing has always been famous for its sophisticated design and excellent quality. These two indicators are a priority for consumers. Therefore, manufacturers often use accents hinting at the Italian origin of the product in the design and advertising of their products, even if it has nothing to do with the Apennines. Such a marketing move allows you to attract more consumer attention.
Seeing the word "bianco", what color do you represent? Maybe something unusual and extraordinary?
Russian marketers conducted an interesting study: tights of exactly the same quality were placed in different packaging, some were presented as a domestic brand, others were placed in the packaging of an Italian manufacturer. As a result, products in the European design turned out to be more popular among buyers, despite the fact that its cost was significantly higher than that of impromptu competitors.
Therefore, often a domestic manufacturer uses names borrowed from other languages in the product palette. One of the most fashionable designations is bianco (color). Translation into Russian is quite simple, it displays the color characteristics of the goods - white, and in the case of tights - soft milk. A minor detail, and the consumer is already intrigued.
Tasty colors
Each manufacturer of tights chooses a unique palette for their products, where there are many other colors besides the common nero and bianco. The color of tights can be associated both with simple colors, understandable to everyone, and with tones whose names are more consonant with other areas of application.
Mokko, cappuccino and caffe are not only the names of all your favorite hot drinks, these are the basic tones of the color palette of most manufacturers of tights. Unlike bianco, the color translation sounds the same as in the original, as these words are of foreign origin. But the color is of interest.
Caffe - dark brown, similar to the shade inherent in coffee beans.
Cappuccino - A richer tone with a slight reddish tint.
Mokko, on the contrary, differs from coffee in the direction of lightening. In addition, this tone has a beige and grayish tint. This is the look of coffee, which added very little cream.
Each character has its own color
It turns out that the color choice of tights can tell a lot about the nature of their owner. Girls who choose black or nero have high sensuality and sexuality. They are self-confident and prefer to dominate.
Girls who want to focus on innocence and inaccessibility prefer a delicate milky color or bianco.
What color girls choose for a business image is understandable without a word - these are neutral beige tones that emphasize a restrained and elegant style. Brown-beige shades are the most popular, as they suit absolutely any garment.
Bright colors are characteristic of creative and creative personalities who are not afraid to experiment with their image.
Floral tights are chosen by girls with a romantic character. The geometric pattern is also liked by pragmatic individuals in whom logical thinking prevails over emotions.
Omsa color scheme
Popular among women, the Italian brand specializing in the hosiery industry has collected in the product palette both unusual shades and everyone’s favorite bianco (color). Translation into Russian is often predictable, but some tones have an interesting transliteration:
- panna - creamy;
- natural - bodily;
- lido - light brown;
- sabbia - warm sand;
- grigio perla - a shade of wet asphalt;
- caramello - caramel;
- daino - saturated brown;
- ambra - dark brown with a yellowish tinge;
- camoscio - bronze tan;
- beige naturel - cocoa with cream;
- fumo - mouse color;
- marrone - chestnut;
- antracite - matte coal;
- lola - brown with a lilac shimmer.
The above tones are most popular, as they can be used for business negotiations, and for romantic dates, and for friendly meetings.
Bright palette
In the hosiery industry, the palette is divided into two categories: classic tones that never go out of style, and seasonal colors that are relevant to a particular fashion trend. The classic line includes all shades of brown and beige, as well as nero and bianco. What color of tights is popular among women this year, you can understand by looking at the additional Omsa 2014 palette:
- acqua marina - sea wave;
- cipria - pale pink;
- sierra - terracotta;
- tropico - saturated dark yellow;
- verde cobatto - sea wave;
- prugna - cherry;
- viola scuro - purple;
- blue navy - blue with blue;
- blue notte - pronounced blue.
Creative tones of tights can be both a complement to a stylish image, and a bright accent among more restrained tones.