Most sites worldwide are commercial. They attract an audience and sell it ads. This is a profitable business. And business is almost always associated with competition. In the segment of commercial sites, the strength of competition depends on the chosen topic, but anyway, each site owner needs to compare his product with a competing one. There are various online services for this. But they do not always give an objective, unambiguous result.
An alternative to these online services is the Netpeak Checker program (hereinafter NC). Many users are wondering how much better she is than their online competitors. Some people want to know how Netpeak Checker works. Someone is interested in what functions it has. More on this later in the Netpeak Checker review.
What do the developers promise?
The developers of this software want to highlight their product very much. They claim that Netpeak Checker has the following features:
- analysis of more than 1200 parameters of well-known services like Google, Yandex, Bing, etc. (if this statement is true, then NC is a unique product for the market that can become an indispensable tool for every SEO specialist or Internet marketer);
- checking the link profile of the site, as well as its competitors and donor sites for further link building (this function can help those users who want to create a leading site on request);
- assessment of competing sites by links, traffic, keywords, ads, level of trust and user activity (in this regard, the NC program provides a wider range of capabilities than, for example, the Semrush online service);
- checking domains for age, expiration date, availability for purchase (one of the online analogs is the pr-cy.ru service);
- analysis of indexing, gluing and snippets in Google, Yandex and Bing.
The last function is nothing special. It is present on the already mentioned SEO-software resource pr-cy.ru.
It remains only to check which of the above features are really available to users, and which are just a PR move to attract attention and highlight against competitors.
Mass Resource Analysis Using NC Case Study
In order to evaluate the work of the program as objectively as possible, you should check it on a website. For example, on a b2b insurance aggregator with a large number of products available for calculation. This is a rather difficult task.
Why analyze the site?
- To identify errors, bugs, correct them and further increase the issuance position.
- To get an analysis of the link profile of competing sites and fix your own profile based on the information received.
- To evaluate the traffic of competitor sites.
- To evaluate the advertising campaigns of competitors and based on the information received to adjust their own marketing plans.
Acquaintance with NC
To install this program, you need to download the installation launcher from the official website of Netpeak, and already in it start downloading Netpeak Checker. This is not to say that this is a convenient installation method for users. Installation through an application in the web interface would be much more familiar. Although, from the point of view of saving Netpeak server resources, such a move is justified: it is more profitable to use user capacities, rather than your own.
Once the launcher is installed, the program will offer to download one of the Netpeak products: Checker or Spider. Netpeak Spider is a service that allows you to conduct a comprehensive audit of sites. If it is necessary for work, you can download it, but the main purpose of installing the launcher is to download Checker.
When the download and installation of NC are completed, you should run the program. In the program window that opens, on the left, there will be a column of parameters available to the user for configuration. In total, 1258 of them are declared, although this is not entirely true.
For example, if you select the Serpstat parameter, then when you click on the monitor screen, a confirmation window appears, where you will be prompted to insert a token to activate the API. In this regard, the installation of many parameters, combined in 5 groups as a minimum, will be significantly complicated, although the developers themselves stated that all parameters will be available by default (out of the box).
SEO software is not honored by the fact that in fact out of 1258 parameters, only 140 are available. Of course, the rest can be customized, but for many users this approach to business can only push them away and make them look towards competing services.
It is much more convenient when for comfortable work with the program you need to put a minimum of effort, and in the case of NC, the opposite is true, because for just installing the software you will need:
- register on the site;
- download and install launcher;
- download and install the program itself through the launcher;
- configure the program for several hours for normal operation.
Netpeak Checker Settings
How can you configure the rest of the software parameters declared by the developers? It is important to note that the configuration is the same, just consider the Serpstat example to understand how to work with other options.
The first thing to do is open the parameter settings menu. Next, you need to click on the link that is highlighted in blue in the window that opens. It will transfer the user to the site of the parameter where you need to log into your profile, if not already done, and click on the Generate Token button, which is highlighted in green and is located in the API block.
To generate a token, you need to enter the phone number in the proposed window and enter the verification code that will come to the specified number using SMS. The generated token is an alphanumeric code that must be copied and pasted into the Netpeak Spider program.
It is important to note that beta access to the program does not make it possible to connect most of the additional parameters by API, except for the MOZ functions. To get the API of these functions, you need to go to the parameter site again and get the API there. How to do it? First click the “Get Connected” button, and then click the “Try it free” button. The site will provide access using the Access ID and Secret Key data, which you need to insert into the MOZ settings in the NC program.
Another important conclusion follows from this: in order to test all the features of Netpeak Checker, you will definitely need to buy its full version, because it is not included in the trial period. Using the trial version it is impossible to objectively evaluate all the functions of the NC.
Although developers have an answer to this claim. The program has collected a really large number of functions, but hardly anyone will use absolutely all the proposed functions. Therefore, the developers decided to give a basic set of functions and set the price for the program in the region of $ 150 with the ability to connect additional APIs that users will pay at their own expense as needed.
If the full version of the program immediately contained all 1258 available parameters, then the price for one digital copy would exceed $ 1500.
Mass analysis and resource comparison
To begin the analysis of the site, you must specify their addresses in the program. You can do this manually. To do this, you need to select the "URL List" section in the tab bar at the top of the window, and click "Enter manually" in it. As soon as all the site addresses necessary for the analysis are entered, you should click the "Start" button.
True, it will not work to activate the analysis and start doing other things, as the program will require the manual entry of captcha. The developers in this case offer two ways to solve the problem:
- Use the automatic captcha capturing function. It can be configured in the Captcha tab, which is located in the program settings section. In order for the auto-puzzle to work, you must enter the key, which can be found on the anti-captcha.com website.
- Use proxies. Proxy settings are made in the same window as the captcha settings, only in the "Proxy list" section. Proxies can either be entered manually or registered in a list.
As for the analysis report provided by the program, the program, even in comparison with the product of the same company, Netpeak Spider, provides a simple report that looks like a standard Excel spreadsheet with data, but without graphs and charts, that is, without formats convenient for visual analysis.
The report contains those 140 basic parameters mentioned in the article earlier. But are all of them of great practical importance? It’s worth sorting out.
- Server response time and resource load time. Due to the introduction of new SEO algorithms, these indicators are really very important today when optimizing a site.
- Meta tags Title and Description, as well as their length. The program analyzes these parameters exclusively on the main page of the site and provides a report on how well the portal is optimized from this point of view. Therefore, these parameters are also very important.
- Headings H1 through H6, as well as their length. From which pages of the site information about this parameter is collected is unclear. On the main page of the H5 heading site, for example, there may be six. Such a quantity is not difficult to analyze, but there can be several thousand of such subtitles on the entire site. This, in turn, is already a more difficult task to analyze. In any case, this parameter is not as significant during optimization as the ones described above.
- The size of the HTML content and the ratio of these sizes. These parameters allow you to estimate the amount of content that is reasonable to place on the resource page.
- Key inquiries. The program displays the keys themselves and their sizes. The importance of this parameter is difficult to overestimate.
- Links to social networks.
- The number of email addresses on the site. This parameter may be of interest to people who use the sites to send out material, for example, to potential customers.
- Information from Alexa. The analytical reporting displays the global and local site ratings, country, as well as the link profile.
- Information from Google SERP: URL. Demonstrates caching data and duplicates other SEO parameters.
- Information from Google SERP: Host. Data is displayed on the number of indexed pages, the number of mentions on the Internet, whether the site has been hacked or not, and also the pages associated with the resource. It is worth noting that the data is collected not only from Google, but also from other search engines like Yandex and Bing.
- DNS information. It contains information about IP, as well as the country in which the server is located, the date of creation, expiration of the domain, as well as data on its availability. Who needs this information? For example, those who want to search for drop domains.
Also, the program as a result of the analysis provides some information about social networks, namely the groups associated with the site, but it is rather scarce.
Conclusion on available functions
In fact, it turns out that the options available in the basic version of the program do not correspond to those that were originally announced by the developers. A lot of information is either duplicated, or from it there is no practical meaning for most users.
In addition, there is no information about the analysis of advertising campaigns of competitors. You may have to pay for an additional API to get it. Of course, this is nothing special, but for someone it can cause unnecessary inconvenience. Although it is precisely because of the declared function of analyzing the advertising campaigns of competitors that many users download NC.
In total, the program supports 1258 functions. Of these, 140 are available, and in fact most often about 20 are required.
Cost
A year of using the program costs $ 159.6, which is not so much in terms of monthly costs, but why can the NC not be able to withstand competition with online services for site analysis?
Firstly, because in the basic version without connecting third-party services, a little more than 10% of all program functions are available to users.
Secondly, out of 140 available options, the majority will need only 15-20% of them.
Thirdly, the program does not provide reporting in the most convenient form. Of course, someone is comfortable working with numbers and letters in tables, but someone is much more comfortable to study data based on graphs and charts. By the way, experts in many fields of science and technology agree that it is the graphic language that is the most informative.
Developers offer a standard way to purchase a program: the longer the period for which a license is purchased, the lower the retail price. For example, if you purchase a subscription for a month, then it will cost $ 19, and if you buy a license for a year, then the monthly cost will drop to $ 13.30. Thus, the total savings are $ 68.40 at an annual subscription price of $ 159.60.
There is also a referral program. If the user attracts new customers, and they, in turn, use his promotional code, then he receives a discount on the purchase of a license. The larger the number of attracted customers, the larger the discount amount. True, NC is not the most popular product and it is unlikely to be easy to attract 5-10 buyers, only if it does not apply to the corporate segment, where customers can be colleagues.
It hardly makes sense to think about bypassing the protection of Netpeak Checker, because this software, when used correctly, can bring a site a large income, which will cover all costs. In addition, website SEO optimization is a popular business service that can also be profitable. At the very least, looking for a Netpeak Checker protection bypass is dishonest, because developer work has to be paid.
Comparison of the new and old version of NC
Prior to version 2.1, the program had the following disadvantages:
- the inability to save and load ready-made projects containing the necessary data (only URL lists could be saved, but many users often needed to download the received data);
- empty cells in the reporting table (some results in the table after the analysis were not);
- complex interface (for different options there were various tabs, the presence of which greatly complicated the perception of the workspace of the program);
- low productivity;
- complete shutdown of all processes due to loss of network connection (sometimes the analysis could last all night, but with a short shutdown of the network, all data was destroyed).
In new versions of the program (for example, in Netpeak Checker 3.0) the solution to the problem with the interface is noticeable at a glance. Now all actions take place in one window. Also, for the convenience of perceiving processes, the program automatically highlights the errors that occur in different colors: orange / yellow, if the user himself can fix the bug; red if it is user independent.
In addition, in new versions of Netpeak Checker, you can save and load finished projects. It is important to note that the saved projects store the data in full, you can always return to them.
Hotkeys for users
In almost any computer program, regardless of the operating system, there are hot keys that allow you to work with the software not only with the mouse cursor, but also with the keyboard. The presence of such combinations makes it easier to carry out and control all the processes in the program. NC is no exception.
What hotkey combinations are there in this program? The following is a brief Netpeak Checker hotkey guide:
- Ctrl + V. Using these buttons, you can paste a pre-copied URL, for example, into a table.
- The F5 key allows you to start the analysis of resources for the selected parameters.
- The combination Ctrl + F5 interrupts the started analysis.
- Using the keys Ctrl + S, you can save the project with all its data. This is especially convenient when working with a single list of URLs, as it often makes it possible to save the project in text format without sacrificing performance.
- The combination Ctrl + F filters the analysis results.
- The Delete key clears selected table cells.
- Using Shift + Delete, you can delete selected URLs from the summary table. True, you need to carefully work with this combination, because along with the URL, all related data is deleted.
- Using Ctrl + E, you can export the currently active result table.
- You can download the latest project using Ctrl + Shift + T. This is convenient when resuming work with the program after a break.
Other combinations can be studied independently if you hover over the buttons that execute certain commands. In the curtains that appear, hot keys will be written with which these commands are called.
Analogs NC
What are the Netpeak Checker analogues?
NC – Serpstat, . Serpstat , , , , , , .
– Screaming Frog SEO Spider. (Netpeak Checker ), , . - .
NC :
- SERP ;
- find out the number of shires by individual URLs on social networks and other services;
- analyze and compare sites using Serpstat, Alexa, Majestic and many other services.
Do not forget that the program supports an interface in Russian.
Customer feedback on working with the program
If the user opens one of the first links of search results for the query "Reviews about NC", it is not surprising that he will get to the official website of the developer company, where all the reviews are positive. Indeed, the program has a huge number of advantages, but it is not without drawbacks.
Therefore, if there is a desire to study the real opinions of people about working with NC, then it is better to look for the necessary information on forums or blogs where users share their personal impressions.
It’s always worth remembering: how many people, so many opinions. No need to think that every review written about the program is objective. People tend to make mistakes and criticize those things that they did not fully understand.
If there is time, then it is better to try the available functions yourself in the trial version of the program, which is given to users for fourteen days (two weeks).
Output
Who should purchase this program - Netpeak Checker? In fact, it is definitely impossible to recommend it for purchase or not to recommend it. Be that as it may, it has quite a few useful functions that replace many services. It's comfortable.
Problems may arise with the setup. It can take a lot of time and money.
Each user can independently decide whether to purchase an NC subscription or not. The article has enough information to draw the appropriate conclusions. It is possible that there will be people for whom 140 functions that were initially available will be quite enough.