Instagram is one of the leading visual content platforms. In June 2016, the number of active users exceeded five hundred million people, more than eighty million new posts are published every day. The service gives users the ability to instantly transfer data and has a lot of advantages over other platforms. In the context of advertising, the platform is useful in that the content on Instagram has a very high virality compared to other networks.
Advertising campaigns here are effective due to the huge size of the audience, so the inclusion of this social network in any marketing strategy will be an excellent business decision. This article is a detailed overview of how to run ads on Instagram.
The target audience
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