One of the most tempting areas for earning income at present is working on the Internet. It is interesting, exciting, fashionable, and you can work from anywhere in the world. Among the large number of vacancies on the World Wide Web, the work of the administrator of social networks is one of the most popular.
Who is a social network administrator
Social networks are firmly entrenched in our lives - almost everyone has an account on VKontakte, Facebook, Instagram, Odnoklassniki, etc. Users spend a lot of time looking at publics (communities) and reading group news. The person responsible for managing these online communities is the administrator of social networks.
Technically, for him to manage and work, it is enough to have a computer (laptop) and Internet access. Therefore, you can carry out activities remotely, or simply put, sitting at home in a comfortable chair.
Social Responsibilities
The scope of duties of the named employee depends on the requirements of the customer, as well as the topics, characteristics and direction of the group. But the classic set of functions always includes the following:
- Promotion of the group to increase traffic (attracting new subscribers).
- Filling with high-quality, unique and relevant information (content).
- Group moderation: verification and admission to the publication of photos, themes, videos posted by other participants.
- Order control - removal of invalid comments, spam.
- Organization and conduct of surveys, contests.
- Creation of advertising (selling) posts.
- Reporting.
New members that appear as a result of the actions of the administrator of a social network group should be active - like and share messages with other users.
By the way, some companies are looking for a specialist who could manage their groups on several social networks in the same style.
What additional services can the administrator of social networks offer?
The higher the qualification and the wider the range of skills of the applicant for the described position, the higher the payment for such a specialist in coordinating a group of social networks. For example, he might suggest:
- creation of a mini-site on VKontakte;
- design of posts, menus (using programs such as Photoshop, CorelDraw, etc.);
- creation of an individual community style, avatar (also with the help of graphic editors);
- optimization for search queries;
- conducting regular analysis of competitors.
What determines the demand for a profession
Employment sites are full of offers to search for group administrators on social networks. At the same time, vacancies are individual, that is, each has a personal list of responsibilities, and salaries surprise with their take-off run.
The demand for social administrators is explained by the fact that every entrepreneur is interested in promoting his product or service and in finding new customers. In the modern technological age, everyone is trying to reach a large audience, for which theyβre either moving to the Internet or organizing their companies directly on the Web.
Creating a group in a social network as a business card of a company is one of the components on the path to a successful business. But, as a rule, merchants do not have special skills and time to independently engage in its advertising (which is very important for expanding the client base), filling out relevant, suitable and important materials for the consumer and communicating with potential buyers. Then they announce the vacancy of the administrator of social networks with remote managerial powers.
Personal qualities of the administrator
The profession in question is new, so there are no clear boundaries and requirements for it yet. But in the process of work, a person is faced with certain features of this activity. And if you possess the personal qualities listed below, then perhaps this is the job for you:
- Self-discipline: you have to work not in the office, but at home, where there are many temptations, starting from household chores and ending with the desire to sleep longer in the morning, because you donβt have to run anywhere. Therefore, the ability to properly plan your day, to devote the necessary time to administer the group, plays an important role.
- Literacy. The administrator fills the group with content, accompanied by textual information, which should be presented correctly, beautifully, concisely. No one will pay money to a person who makes serious mistakes when communicating or delivering advertising material.
- Positive attitude. On the Internet, like in the real world, similar trading rules apply: to spread a good mood, goodwill, to be open to dialogue.
- Punctuality: many tasks have a limited execution period, so you need to have time to finish the scheduled time, fit into the deadline (time limit for execution).
- Sociability. It is important to be able to manage the public, arouse interest in it, and set the tone for discussions.
- Perseverance, scrupulousness, perseverance, attentiveness.
Business skills required by the social network administrator
As for business qualities, they can be developed in the process of work, having received basic skills after training. The main skills of these specialists include the following:
- Ability to write selling texts.
- Creativity, creativity.
- The desire to work for the result, the willingness to "dissolve" in the work.
- An opportunity to always be in touch, without days off.
- The desire to learn and improve.
Essential Social Media Administrator Skills
In addition to the above, for the effective implementation of the tasks assigned to it, the administrator of social networks should:
- To be able to register and start public pages and groups, indicate the necessary settings and select the necessary functionality.
- Possess the ability to design communities, set the cover, avatar, create menus, tabs.
- Find and publish interesting content.
- Understand the statistics, track the effectiveness of the placed advertising.
- Familiarize yourself and not violate the rules of virtual communities, so as not to fall under sanctions.
- Know the basics of promoting groups in social networks, place ads, exchange announcements with administrators of other groups.
Working conditions
As already noted, the work of the administrator of social networks is remote, not tied to the place, allows you to work in those conditions that are comfortable for you personally. It can be a simple desk with an armchair or a soft sofa. No dress code, fixed work schedule, distracting colleagues.
Where Online Community Administrators Find Customers
Company owners are ready to pay a specialist who knows how to profitably present their business on social networks and attract new customers. Thus, customers can be:
- online stores;
- owners of small and medium-sized businesses;
- Media and bloggers
- advertising agencies;
- customers of one-time services.
On any recruitment site, many offers for the work of the administrator of social networks have been published, vacancies for this position can also be found on freelance or employment exchanges. It would be nice to write your resume with a portfolio and wait for feedback or create a business card site (a group on a social network) with self-presentation.
The advantage of this activity is the lack of geographical dependence on the customer: you can be in different cities or countries, it will not matter.
How much does a social network administrator earn?
Everyday pleasant pastime of several hours in online communities, scrolling and reading updates, viewing pictures can be converted into a benefit for yourself, doing almost the same thing, but at the same time making good money in your favorite pastime.
Depending on the qualifications of the administrator and the functions that he performs, the cost of maintaining one community costs 2,000-12,000 rubles per month. Minimum job responsibilities imply a minimum wage, and vice versa. One specialist can lead several groups, earning several times more.
By the way, on specialized job sites, the work of the administrator of social networks can be estimated much higher, for example, at 25,000 or even 40,000 rubles. But this is either for advanced SMM managers, or it involves supporting one product at the same time on several social networks.
In other words, working full time, constantly improving your professionalism and level of knowledge, you can go out in the amount of 40,000 per month.
Profession training
You can learn how to properly administer groups on social networks, communicate with people, look for ideas and information to create interesting and unique content, either independently or with the help of various trainers, the courses they offer, and online trainings. Courses are paid and free.
Social network administrators are trained by many successful job exchanges or SMM professionals. The choice of such areas and programs on the Internet is great. According to estimates, the cost of training will pay off very quickly.
And the disadvantage of self-study is that you have to face a huge amount of information, often not useful. Choosing the right one for yourself without experience will be quite difficult. Yes, you will not spend money, but independent education will take more time. And time is money. Courses offer a structured program, usually with step-by-step instructions.
On average, training takes about 3-10 weeks. In parallel with this, you can lead a simple group or create your own in order to hone your skills, experiment with settings and menu controls.
Even social network administrators with experience should pay attention to continuing education courses, because in this constantly developing field there is no limit to perfection.