CAMEL - cigarettes one of the most famous tobacco brands in the world. The history of this brand is clear evidence of how you can work for many years, while maintaining a high, almost standard quality. Moreover - the history of the entire tobacco market today is divided into two so-called stages - before CAMEL appeared, and after. By the way, scientists note that this industry has changed markedly at this moment. In short, CAMEL - cigarettes that "were able to make significant adjustments" to the story. And that says a lot ...
CAMEL - cigarettes have been known for a long time
So where did the story begin? CAMEL - cigarettes that first appeared in 1913. Then, Richard Joshua Reynolds opened his own production. For the first cigarettes, soft Virginia varieties mixed with Turkish dark tart tobacco were used. Later this composition will be called American Blend and will become world famous. This recipe will be repeated by many tobacco manufacturers in various countries.
A bit about advertising
CAMEL - cigarettes that also managed to enter the history of advertising. The first company launched by agents was very vibrant. Before this product went on sale, images of camels appeared in absolutely all American publications. The slogan was simple: "Camels." The next day the slogan became a little big. It sounded like: "Camels are coming." The third day excited the people even more. The advertisement read: "Tomorrow there will be more camels." People were waiting for something completely unusual. On the day of sales in newspapers, an announcement came out: "Camels are already here." This original advertising stunt immediately brought this brand a lot of loyal fans. Cigarettes became recognizable, and sales - solid. Almost all smokers wanted to try a new brand.
Popularity
As a result, in a fairly short time, many Hollywood stars were already seen with CAMEL. A pack of cigarettes was also present in the hands of many politicians. For example, it was noticed that Roosevelt, preparing to give a speech about America's entry into the war, smoked CAMEL instead of the usual MARLBORO for him. Accordingly, these cigarettes quickly became "soldier". They reminded the men of the house, encouraged them. This image of the position of this brand only strengthened.
Some time after the war, people's interests began to change. The craving for adventure and change of place began to be exploited. It was against this background that CAMEL was able to create its new image. Its final formation was due to the sport - high-quality cigarettes for men with character. Adrenaline, cars, speed, racing, traveling ...
In 1999, the new owner of the company decided that the outdated traveler did not match the image of a modern man. The pack began to take shape more concisely, becoming just golden. Of course, with a camel. After all, age and brand awareness are its most important components. Although today the brand is already striving for novelty, trying to maintain its status.
CAMEL in Russia
In the Russian Federation, these cigarettes appeared in 1992. Until then, they only got here through illegal channels. Since 2000, they began to be produced already in St. Petersburg.
Since 2008, the company has made another rebranding. Both the composition of the tobacco mix and the packaging design have changed. The famous camel has become more traced and clear. CAMEL “blue” cigarettes also appeared.
In general, the history of this brand is developing in full swing. CAMEL is not afraid to make new decisions, constantly gaining new fans. And this, of course, is a big bonus for the company. However, nothing surprising. In the tobacco market, this brand is so popular for a reason. High quality, a popular brand and a fairly affordable price are the ideal ratio for the buyer.