Any housewife knows how best to clean clothes from stains. The days when it took half a day to wash and a lot of energy passed, and now almost all apartments have washing machines.
In order to facilitate the life of modern housewives, manufacturers of detergents have developed a huge number of different washing powders and gels. But not everyone knows that one company stands behind the most popular brands - The Procter & Gamble. This is the manufacturer of Ariel powder, one of the most popular with us. The history of this brand began a long time ago, but is it really the highest quality in our country?
P&G - Ariel Powder Manufacturer
Although automatic washing machines appeared and became popular only in the middle of the last century, The Procter & Gamble was created in 1837. Then William Procter (candlestick) and James Gamble (soap-maker) were able to create a unique company, which not only entered the top of the best brands in the world, but was also able to almost completely fill the world market.
The future producer of Ariel powder was able to offer customers not just high-quality goods, but in fact the only way to maintain personal hygiene. Before the start of the Civil War in the United States, enterprising William and James were able to purchase a large quantity of tar, which enabled them to not stop their activities during the war.
After that, the company turned into a brand and began to produce soap products. The first breakthrough was Ivory soap, which did not sink in water, but floated on the surface. Thanks to a good advertising company, the company's popularity has grown.
Further, for many years, P&G not only developed and improved its products, but was also able to implement an effective marketing company. The brand management system, which was developed by manufacturers, has yielded results, and today the company owns more than 40 global brands in the fields of household chemicals and cosmetics.
Laundry detergent "Ariel"
The Ariel brand appeared in the 60s of the 20th century. In Europe, it began to spread quite quickly due to efficiency and the lack of decent competition in the market.
Initially, the product was produced for semi-automatic machines, after which the first Ariel powder automatic appeared. Over time, washing gels and liquid stain removers were added to the assortment, due to which this brand still occupies a leading position in the market in European countries.
However, this brand has become the most popular only in Eurasia. So, in America, Tide, another brand from P&G, is recognized as the most popular washing powder.
What is unique about this tool?
First of all, it is important to understand: advertising is the engine of trade. In Russia, "Ariel" appeared in the early 90's. Naturally, a unique marketing company was created for this region, which really won the hearts of many housewives.
The company's slogan is “Not just clean, but spotlessly clean!”, Which sounded from all over the country and the declared effectiveness against many types of spots has captivated customers. Powder producer Ariel has really carefully developed an advertising company, and despite its rather high price category, this brand is the most popular in the CIS countries.
Conquered not only by advertising, but also by unusual combinations. For example, in addition to substances for removing stains, powders began to add color protectants, fabric softeners, and aromatic compositions. They also conquered customers with a system that protects the washing machine from scale formation, which significantly reduces the chance of breakage. Therefore, Ariel has become so popular - a powder whose price is 50% higher than that of domestic manufacturers, however, this does not bother buyers.
Over time, various brand subspecies appeared: Ariel (automatic) for color, white and universal, Professional System, 5 stars, automatic + Lenor, washing gels, washing capsules, stain removers.
Is Ariel the best?
This brand has gained popularity not only with advertising, but also with the quality of its products. And for those who buy Ariel (powder), the price does not play a role, since it really copes with many types of spots better than others. Moreover, many types of this product are intended for washing in cold water, which allows you to save fabrics and heating elements of the washing machine.
One and a half kilograms of real Ariel powder (automatic) costs 300-350 rubles. Of course, there are analogues and cheaper, there are even fakes of this brand, but you should not expect a good result from them. Washing gels and stain removers are more expensive: a liter of gel - from 300 rubles, stain remover - about the same for 450 ml. However, all funds, with the exception of disposable capsules, diverge quite economically.
Housewives really consider Ariel powder as one of the best remedies. Reviews about it are almost always positive, although many are confused by the price. But if buyers are willing to pay even such an amount for the lack of spots, then this only confirms the effectiveness of this tool.