Many have probably heard stories about Instagram accounts that earn on the photos they share every day. Maybe you even looked at your own subscribers and thought: “Maybe I can do it too.” Like all bloggers, youtuber, and other Internet users who have gathered an audience around the content, instagrammers can also monetize their pages. How to make money on subscribers in this social network?
The presence of a large number of contacts and interesting content makes it possible to have several streams of possible income. In one case, we can talk about the promotion of our own brand and business development. In another - about the possibility of receiving additional funds and free things.
How many subscribers do you need to make money?
How can I make money on subscribers? If at the moment you are interested in how much they need to earn income, then the short answer is: "not as many as you think."
A long rationale depends on factors that vary from a number of circumstances:
- What niche you are in, and how easy it will be for you to associate it with the product category directly. Fashion, beauty, food and fitness are the most popular categories based on the best hashtags.
- How passionate your subscribers are. 100 thousand wound followers will not be significant.
- What income channels are you exploring?
It goes without saying that the more active subscribers you have, the better. Of course, the best top instagrammers can have a million followers and earn large sums on several posts. However, users whose number of subscribers is less, but not less than a thousand, can also start to receive money.
How to make money on Instagram?
How to make money on Instagram with subscribers? Depending on your unique Instagram brand, audience and level of your obligations, you can receive income on social networks in the following ways:
- Make sponsorship posts for brands that want a review in front of your audience.
- Become a partner and get a commission for the sale of products from other manufacturers.
- Create and sell a physical or digital product or offer paid services.
- Sell your photos.
The good news is that a passion for one source of income does not necessarily exclude another. Each of these methods, how to make money on subscribers, requires detailed familiarization.
Getting started is worth the most popular Instagram monetization approach: brand partnerships.
Work with brands in sponsorship posts
The term “influence” is often used today. In fact, an influential person is one who has built up a reputation on the Internet by creating and advertising amazing things on the Web. For their own audience, they look like creators of taste, trendsetters and experts who are trusted and whose opinion about certain objects is respected.
Some brands are simply not able to compete with this, so they collaborate with promoted bloggers and instagrammers to create sponsored posts that help convey information about their products. To get such a business proposal, it is important not only to have a large number of subscribers. An important role is played by the trust of your audience and interest in your content.
Is it easy?
This is one of the most common methods of making money on Instagram on subscribers and likes. Of course, it may be difficult for you to earn revenue for brand advertising, which you yourself may not prefer. If you wish, you can choose which company you agree to cooperate with and which not. It is worth noting that brands are very selective about instagrammers with whom they work.
How to decide which is better to advertise?
Typically, these transactions with companies include an obligation to create content - an Instagram post, video or story. Sometimes they include brand permission to use these notes on their own resource or blog outside the social network.
Most of these transactions are negotiable. They may include one post or an entire campaign in exchange for a reward, a free product, a gift, a service, certain guarantees or a certain combination of these bonuses.
When negotiating, keep in mind that you offer not only advertising notes, but also access to your audience, which means a large coverage of one of the most popular social networks in the world.
According to research, instagrammers charge between $ 200 and $ 400 per post. This is very clear that some brands are willing to pay for their promotion. Therefore, do not agree to advertise companies for a small fee. This is the basic rule of how to make money on Instagram on subscribers.
Finally, as an influencing factor, it is also important to know your own audience. Do an analysis, what is its composition and what is the level of your involvement (total activity divided by the number of subscribers)? You will need these numbers to confirm this in your Instagram Analytics report if you have switched to a business account. This will help you to be prepared for negotiations.
How to find brands to work with them?
How to earn money on subscribers on Instagram, and how are they looking for an advertiser? If your account is sufficiently promoted, most likely, these brands will find you themselves. But on your own, you can also search for companies for cooperation at the same level in terms of individuality and values, so that your audience does not feel that you are “selling information”.
You can contact them directly to try to negotiate a deal. In addition, you can also offer yourself on one of the many relevant services to increase your chances of being spotted by advertisers. Among international platforms of such subjects, the following can be distinguished:
- Shoutcart. Sell something to your audience on behalf of an official brand.
- Fohr Card. Connect your blog, Instagram account, YouTube channel and other social platforms to publish a profile that displays your various profiles and the total possible reach for employer brands looking for a partner. You also get access to a list of such companies and their wishes and you can take the initiative to publish ads.
- Grapevine If you have 5 thousand or more followers, you can indicate yourself on this service in order to be able to work with advertising brands.
- Crowd tap. Complete small content creation tasks to earn rewards. Not a problem if you have a smaller audience than several thousand people. However, this site is only available to instagrammers in the United States.
- indaHash. Brands set up advertising campaigns in which you can take part. Post a photo with the indicated hashtags on Instagram and get paid. You need 700 active subscribers to be eligible to participate in the project.
What is the best way to post such posts?
As you can see, this is a good opportunity to make money on subscribers. The rules vary when it comes to sponsored content, but to maintain your own security and respect the trust of your audience, consider adding #sponsored hashtag or #advertising hashtags to indicate sponsored posts.
It is worth noting that most advertisers do not mind this designation of information. It is believed that the fact of open advertising does not have a direct negative effect if placed on a site with a good reputation.
Instagram also has a “Paid Partnership” tag, which clearly defines the sponsorship posts that some brands may require from you to reveal your relationship with them.
Become an affiliate
How to earn on subscribers on Instagram by participating in affiliate programs? Unlike advertising, a partner invests more in sales of a brand-advertiser, rather than just posting information about him in exchange for a fee.
This is usually done using a tracked link or a unique promotional code to make sure that clicks do lead to sales. Since Instagram does not yet allow you to post links outside of your information about yourself, you can only focus on one product at a time.
How to make money on subscribers with minimal restrictions using an affiliate program? If you decide to rely on affiliate links, promotional codes are the best option for Instagram, as you can always add them to your posts.
As representatives of Instagram have repeatedly stated, in the near future it is planned to add links to Instagram Stories, which will open up new opportunities for you as the owner of an untwisted page.
Consider contacting one of the many online merchants who offer affiliate programs that you can participate in. Or you can also explore such popular international markets as:
- ClickBank An international affiliate with a multi-level commission, open to all account owners.
- RewardStyle. A network that affects fashion and lifestyle by invitation only and offers 20% commission.
- Amazon affiliate program: a well-known option that pays 10% commission.
Is it possible to make money on subscribers this way? Despite the simplicity at first glance, affiliate marketing can be called an art, and you will have a better chance of success if you have a plan that will help you expand your popularity on the Internet by adding a website and other marketing channels.
Most affiliate links can be long and unattractive, so we recommend shortening their URL. This will help specially designed services. This is especially true if they are included in your biography on Instagram.
Open your online store
How to make money on Instagram? By now, it may seem that the only way to generate revenue on Instagram is to sell the advertised product and work with other brands.
But you have the right to work with your own products: physical goods, services or digital products that can become part of your own brand. So you get your business with an already established audience.
Sell your photos
This is another well-known way of making money on subscribers and likes. Why not use Instagram for the sole purpose of showing off your photos?
If you are a professional photographer (or a talented amateur), Instagram is a great way to advertise and sell pictures to individuals or agencies. Add a watermark to your photos and use captions to briefly list all sales details.
As always, make sure you have many active followers so that the right accounts follow you. Use the appropriate hashtags to attract people to your shots and start negotiations with various agencies.
Sell Your Instagram Account
How to make money on subscribers if you do not intend to continue to engage in an account? In this case, your work done will not be lost. You can sell your Instagram account if for some reason you can no longer manage it. This can be done on specialized sites or on sites with ads.