Today, any structure of telecommunication services, regardless of the declared name and real software, technical and communication capabilities, is a business center, marketing, PR agency, telephone sales center, - in the segment of high affordability services, it offers newsletters of informational and / or informational and advertising nature via one or several channels of switching with customers. Depending on the purpose, the newsletter can be used to increase the level of service, and therefore the degree of customer loyalty to the company, brand / brand, product / service (newsletter - notification of debt, balance sheet, promotions, changes in the rules of work, pricing policy , contractual relations, etc.) or to stimulate consumer demand for a specific / new product / service, and in fact - to search and attract customers (newsletter about new products / services, their benefits, discounts on products / services, etc.).
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- individual mailings (messages, posts) in client niches of social networks, blogs, microblogs, interesting for business, on company brand pages in social networks, where the call center operator not only creates an informational-advertising or informational message, but also answers 24/7 to questions of interested users, including voice or video chat.