Pinterest is gaining popularity in Russia. What is it - a promising online tool for business or more of a portal of a new format for entertainment?
Briefly about the new social project
Pinterest ("Interest" - the Russian version of the spelling) is a site (often positioning itself as a social network) on which users can upload photos and share them. It is executed in the form of a “cork board”, on which it is convenient to create collections of images, to distribute them by topics (interests, places, hobbies, etc.). Users can watch the “boards” of other network participants, as well as use the virtual pointed “button” to attach photos and images to the “traffic jam”. You can put “likes”.
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, Pinterest «-» – . , Pinterest , , Facebook, . , , Pinterest . , , , Pinterest The final consumer will use the functionality of the site to purchase goods. It is also important that businesses decide for themselves: Pinterest - what is it? A marketing tool or a convenient communication channel? It is possible, experts say, Pinterest will create a separate product for online trading. The main problem in this direction, marketers believe, may be the practical implementation of the targeting of advertising offers.