“A holiday comes to us” is already the same obligatory attribute of an approaching holiday, like a Christmas tree or an Olivier salad. Every year, an advertisement with a red wagon carrying the coveted bottles appears on the eve of the celebration, marking that this day is about to come, that the New Year miracle is about to come true. It is precisely after the appearance of this advertisement on television that some people say that they finally have a sense of celebration.
To say that Coca-Cola is a world-famous brand is to say nothing. The importance of this corporation in the history of mankind has long surpassed these boundaries. But what would it be without successful advertising? Which of us did not want to have a Coca-Cola-glass or a Sosa-Cola-bear? Why are they so popular? How can I get them? We’ll find out about all this now.
Fortune, lottery!
Of course, for the development of the company some kind of promotion is needed. It all started with codes under the covers: buy a bottle, find the treasured numbers under the cap, send them an SMS message to a short number and participate in the prize draw. With the development of the Internet, SMS has been supplanted by registration on official sites. This form of PR is still not very effective - people do not believe that they really will win, considering such draws a kind of lottery.
Collect ... caps - and win ...
A completely different situation with a different form of advertising. “Collect ... the covers and exchange them for the branded ...” - which of us has not heard this slogan? Every summer, before each significant sporting event sponsored by the corporation, as well as before the New Year, similar events are held. And they really seem more reliable to people: you collected a specific number of caps, found a place on the Coca-Cola website where you can exchange caps for glasses, a toy, a ball or something else, defended the queue, got your prize and you left satisfied with the signature attribute of your beloved company.
About stock features
Such shares, by the way, also vary in form. In 2014, for example, to get prizes from Coca-Cola (glasses with bears), you had to collect a certain number of points (the number of points was printed on the lid itself). Now the number of caps themselves is usually fixed so as not to complicate people's lives. Of course, in order to avoid fraud, for example, a person will drink drinks from Sosa-Cola all year long, far from being limited only to the product of the same name, because the family of this giant includes both Fanta and Sprite, which are also usually involved in large-scale events.
And then this same man of ours will come to the point of delivery of Coca-Cola glasses and easily pick up almost half of the available ones - you can accumulate a lot of lids in a year. That is why some kind of pattern is usually applied to the promotional caps, somehow related to the reason for the advertising company, and you have to change it from one campaign to another - you can bring in caps that have remained from last summer, for example. The resourcefulness of people in their desire to get a Sosa-Cola-glass is sometimes really amazing.
Trade matters - specifics of advertising campaigns
Coca-Cola Christmas glass with bears is an attribute and truly a collection. Of course, the brand produced a huge amount of “dishes” - this, in principle, is logical, given its specifics, but it was these glasses that appeared only in the winter of 2014-2015. In addition to them, there is a New Year's series of glasses on which the company logo simply stands, others show the signature Santa. The most enterprising even try to sell the entire line of four glasses: approximately they are offered for nine dollars.
Currently, taking into account the increase in prices since 2014 and the growth of the dollar, the price of a liter and two-liter bottle is 0.9 and 1.2 dollars, respectively. That is, for the cost of ten bottles, you can buy four glasses. This is a good exchange, since usually everything happens exactly the opposite. But the fact that people are trying to speculate with something like that is really amusing.
but on the other hand
Traditionally, any promotions, whether it’s Coca-Cola Christmas glasses, company bears, soccer balls or something else play specifically on the feelings of the client. Usually for some branded products they want to get ten caps of a certain, of course, sample. Thus, it turns out that for one glass with a logo and some, perhaps, a pattern, the client pays the amount that he could buy for himself a whole set of glasses from some ordinary glass factory. But here the emphasis is on the brand, exclusivity and company products.
For some reason, the possession of any attribute from this giant puts a person a notch higher than mere mortals. Therefore, the choice is entirely yours: is it worth spending money on these ten bottles to get one glass, equal in price to a set of ordinary ones, or can you cheat and, as enterprising Russian people do, put the logo and a certain picture on simple ones glasses with the same seal on the glass.
Prize centers: as if tomorrow is not coming
But back to our rams. Where are the prize centers where you can pick up this Coca-Cola glass? Of course, in crowded places. Most often they are placed in the largest shopping centers, and the lines behind them are as if tomorrow will never come for those who do not get a coveted glass. How many dramas and tragedies are associated with the direct issuance of prizes. How many times they ended just when your turn came, how many times the caps themselves were lost, or something happened to them, because of which they could no longer be accepted by the center!
And what an aversion to soda can be earned in the pursuit of the New Year and not only the prize! And about a stomach ulcer from excessive use of the same Sosa-Cola and not worth talking about. So think again, intending to participate in the next promotion.
And what exactly do they release?
The whole variety of branded glasses cannot be counted. For example, a couple of years ago, when the World Cup was held, there was something in the design of the cups from the cup shape of the winner of the championship - an ideal attribute to attract the attention of a client. In addition, Coca-Cola-glass exists not only in the usual glass form - the manufacturer produced ceramic products with images of football players, which also replenished the collections of fans of the brand. This year, as part of the next championship, a new line of glasses can be expected.
And, of course, we must not forget about the gifts that are distributed from year to year as part of the New Year's advertising campaigns - the famous Sosa-Cola white bears with red scarves. They sometimes change postures and sizes, but the concept itself remains the same, demonstrating loyalty to the corporate traditions of the company.
Instead of postscript
The main difference between Sosa-Cola and its competitors is well-thought-out advertising methods that have been proven over the years. The company knows how to attract attention and reward its customers for their choice, which is why it carries out such actions. It doesn’t matter that a bear, a ball, a glass or something else is at stake, the fact of owning a gift is important here. The addresses of the prize centers can be found without difficulty, in addition, sometimes they are indicated on the product labels so that people do not have to look again.
Be reasonable when it comes to promotions, in which you need to use a large amount of a product, and do not forget that excessive consumption of carbonated drinks is harmful to our health. And then everything will be - Sosa-Cola!