The Swatch watch has been well-deserved for 30 years among fashionistas and women of fashion all over the world. Aggressive recognizable design, riot of colors, unusual characters on the dials and belts, bold style - the characteristic features of the brand, for which so many people love it.
The first Swatch watches went on sale in the distant 1983. The rise of their popularity was lightning fast - a year later the number of copies sold reached a million pieces.
The brand owes its name to two simple English words: “Swiss” and “watch”, which translate as “Swiss watch”.
Watch collections. The long tradition of Swatch
Like manufacturers of expensive clothes, the Swatch factory launches new watch collections twice a year. And the company often arranges promotions: it produces a series of watches dedicated to various events or dedicated to some sensational characters. Another favorite theme of Swatch is the creation of models, as if returning the buyer to the past. For example, a hippie-style watch:
“Swatch” watches always have a bold and even “frivolous” design, but this is what ensures them a complete hit in a fashionable mainstream, this explains their huge popularity around the world, which is why their sales are growing from year to year!
However, in addition to catchy youth models, the Swatch lineup also contains rather concise monophonic watches (of course, in several colors - from strict black to acid):
Famous “parents” of Swatch watches
The most creative and creative people of the planet take part in developing the design of the Swatch watches: Christian Lacroix, Yoko Ono, Kiki Picasso, Robert Altman, Peter Gabriel, Jean-Michel Jarre, Pedro Almodovar and others.
Watch "Swatch". Female models
These models differ from men in smaller sizes and brighter, "girlish" colors. The collections of recent years are dominated by Swatch women's watches with straps, the length of which is twice as long as necessary. Free sports style, bright colors, cartoon characters, relevance and quality of mechanisms - all these characteristic features distinguish this watch. Female models are no exception, the main target audience of the company remains bright and courageous, always young women.
Smart
The collaboration of Swatch and Mercedes is Smart. Catchy, unusual, attracting attention and holding on to the looks of a sports mini-car fell in love with many.
Olympics Chronometer
At the Olympics in Atlanta (1996) and Sydney (2000), Swatch acted as the official timepiece. And in 2014, the Swatch wristwatch will accompany the athletes of the Russian Olympic team at the Olympics in Sochi.
Swatch today
At the moment, experts consider Swatch one of the most promising in the world. The pace of its development is fast, the annual turnover is huge. A significant moment is the fact that every instance of a watch leaves the Swatch pipeline once every two seconds!
Such success is due, of course, not only to the coordinated work of designers, marketing services and the technical department. A great role is played by business instinct, the ability to feel the breath of an era, and most importantly, a great love for one’s business.