The social messenger Viber is very popular among the Russian-speaking user. The application does not reach the level of the world famous “Vatsap” a bit due to the abundance of advertising and high requirements for the “stuffing” of the gadget, but nevertheless earned the respect of the domestic community.
Like other instant messengers of this plan, Viber for many has become a marketing business tool. The application allows you to build a dialogue with users and customers, increasing loyalty to the advertised product or brand.
The main direction of marketers to promote any product or service in messengers has been and remains the newsletter. This is one of the most effective tools to convey your point of view to the end user.
Today, there are two ways to send messages in Viber:
- Simple - for friends from your notebook.
- Corporate - to reach a much larger audience. It all depends on specific goals and expected results.
From our article you will learn how to do your own mailing in Viber and what to pay special attention to so that there are no unnecessary problems. We will analyze the advantages and disadvantages of each method, as well as the appropriateness of their application. So let's get started.
Your contacts
This is one of the easiest ways to make a free newsletter in Viber. This option is suitable for those who need to notify a small group of users about some events. The latter are usually regulars in your phone book.
You can also send newsletters to your contacts in Viber for business purposes. For example, the organizer of large purchases notifies regular customers of the arrival of goods at the warehouse, where they will be sold.
There are two ways to send newsletters via Viber to your contacts: using group chat and the selected list. Both in the first and in the second case there are limitations. They must be taken into account before organizing the sending of messages.
Group chat
If you do the newsletter in Viber via group chat, then all users included in it will receive notifications at the same time. Here you can discuss any questions that have arisen. Moreover, correspondence will be visible to absolutely all participants. This is great for making meetings and appointments.
The only serious limitation is the number of users. Add to group chat more than 200 people will not work. But a good half of middle-sized entrepreneurs of such volumes have enough with their heads.
How to do a newsletter in Viber in group chat:
- Launch the application and click on the gear at the top.
- In the lower right corner, click on the “+” icon.
- We select the necessary subscribers from the contacts in the phone book.
- Click on the checkmark in the upper right corner.
- A group has been created and each member will receive any message.
Phone book
You can also make a list in Viber list. This option is limited to 50 contacts. In this case, you must select the menu item "New mailing list" instead of the "New group" and tick off all the subscribers from your notebook to whom you want to send messages.
For corporate purposes, this option is not suitable. Most often, it is used by ordinary users: to go shopping, organize a small celebration, share good news, etc. This functionality, like chat, is provided completely free of charge.
Corporate Tasks
To solve more serious business problems, 200 group chat subscribers may not be enough. Therefore, we will consider how to do mass mailing in Viber using third-party services. The latter allow you to design an advertising campaign more efficiently and less laborious.
Corporate users face completely different tasks. You have to send a huge number of notifications of a very different nature per day. As a rule, messages are large in volume and with some kind of image.
Some nuances
There are many services on the Web that can be used to send newsletters to Viber. But not every application adequately copes with the tasks. Some may even cause serious harm to your business. So the choice must be approached consciously and extremely carefully.
The fact is that there are a huge number of scammers on the Web. Some sell low-quality products, while others sell completely non-working applications. In addition, each program has its own characteristics. For some, the sending speed is very low or some resource-intensive software needs to be installed on a personal computer.
It is also worth paying attention to the reputation of the developer. The latter may abandon their brainchild and not release updates. And as soon as the Vibera algorithms change, this application will stop working.
If you are offered a “stunning” product that can satisfy all your requirements, at a ridiculous price or even free of charge, then this is an occasion to think. Sensible decisions of such a plan simply cannot be cheap. As a rule, a group of developers, webmasters plus technical support works on them. All of them need to pay money so that the service is efficient and behaves appropriately in any situation.
Next, we consider the most popular solutions that have distinguished themselves by their effectiveness and a large number of positive reviews from users.
Vibex
The service offers work with a variety of messages: large, small, with images, videos and other attachments. The only limitation is the text part of no more than 1000 characters. Here you can make a selection from your contacts, adjust the time interval between sendings and even the speed of typing.
Messages that are already ready for distribution can contain active and clickable web links, mail addresses, phone numbers and buttons. The choice of the latter is very wide, both in format and in the visual component.
There are also modes for several accounts for one user, which is very convenient for marketers working with the same product, but with different suppliers. Rates are fixed and start from 3900 rubles for a monthly subscription.
Vbot
The service does not limit the user by the number of messages per day, but the text content should be no more than 1000 characters for one SMS. You can also add images, videos and audio tracks in MP3 format. With active web links, the service works without problems and does not "extinguish" them. You can include a website address, mail, phone number or geo-tag in the message.
The developers promise a conversion (with quality databases) in the region of 10-30%, which is very good for the mailing format. In addition, the service provides detailed reports on the work done, with a specific time and date for each message.
You can create several accounts on the main base. Separately, it is worth noting the work of the support service. She answers literally in a few minutes, and on the merits of the question, and not for show. There are no tariff rates available for free access, so you have to find out everything through the same support with an eye to your requests and expected results.
Stream telecom
This is a comprehensive service dealing with mailings of various directions, including in Viber. This solution also supports full messages with a limit of 1000 characters.
You can insert images, video, audio and active links to websites, mail, phones in SMS. Separately, it is worth mentioning the visual component. The service offers a chic assortment of all kinds of buttons, windows, pictures and other decorations. In addition, there is a rich and very efficient customer base.
The service is quite popular, so its owners took care of a good hardware component. Powerful servers make the application work seamlessly. There is not even a hint of lags, delays and other brakes.
The rates are fixed, where the specific cost depends on the amount to replenish the account. For example, if you invested 1 ruble in the service, then the price of one sent message will be 90 kopecks. But if you replenish your account with 100,000 rubles, then SMS will cost 50 cents.
Finally
When choosing a service for newsletters, you need to evaluate many factors. In some cases, you can do without them at all, but simply pay some familiar and trusted freelancer to manually send your messages.
If the turnovers are large, then, as mentioned above, there is no need to flatter yourself and scream at the low cost of services or the terms of the “stock” that are too suspicious. It is also worth keeping in mind that the “gray” services do not bother with the registration of new companies and “digest” all your data on the first day. While serious business decisions require the official registration of your account in Vibera itself. And it takes from 5 days to a month.