If you know firsthand how to position a brand or generate creative solutions for promoting a product, then surely Advertiser's Day is your professional holiday. It combines the celebration of such different, at first glance, specialties as a marketer, PR manager, as well as a manager for the sale of advertising and space for it. Like all these professions, a holiday in their honor appeared in Russia not so long ago.
Actually, the advertisement itself, this “trade engine”, as the writers Ilf and Petrov aptly called it, began to develop in our country only with the advent of perestroika. It was Gorbachev who showed its undoubted importance and significance for the development of free enterprise. He then himself became a member of several videos. So, in part, Advertiser Day is the merit of the first president.
Present time
Now hundreds of thousands of people are working in this industry throughout Russia, and the number of videos and video clips is increasing year by year. The quality of the footage is also growing - from primitive advertisements of the early 90s to modern computer technologies. And how much money is being circulated in this area cannot be expressed in words. That is why the need arose to celebrate the Day of the advertiser - after all, the work of these creative and original people is hard not to notice for a simple layman.
A bit of history
In general, the origins of this profession are rooted in ancient history. Even in ancient Rome, special heralds existed that illuminated the spiritual and political life of the “eternal city” for its inhabitants. In Latin, their activity was called "reclamare", which meant "to shout, to shout." Hence the well-known word "advertising" came from. Now it not only spreads verbally, but also affects the visual and auditory realms of perception. Now the profession of “advertiser” is very much in demand.
It unites the masters of the word, camera, sound, makes people show remarkable ingenuity and imagination in order to draw attention to their video, and then to the product that it covers in the framework of fierce competition. A huge role is played by advertising in the political life of society. Not a single figure in this sphere works without a PR service, and how modest the election race would be if it were not for the masters of advertising!
Significant day
Therefore, since 1994, they all have their rightful holiday. He was approved to celebrate on October 23. And since then, the Day of the advertiser, as they say, "went to the people." His celebration is very noisy and bright, like all the activities of people related to promotion and, of course, advertising. On such a significant day, usually figures in this field hold many events, both in the media and in public institutions.
Traditionally, night clubs hold
theme parties dedicated to such an event, for example, as Advertiser’s Day 2013. And if, by the will of fate, you are engaged in this business or you have friends or acquaintances in it, October 23 will be a significant date for you and a good occasion to rest and unwind at a party in honor of this day.