Every year on November 11, such an unusual holiday is celebrated as World Shopping Day. He is still not very famous, but gradually gaining popularity. As soon as a person finds out about this pleasant event, he quickly becomes in the ranks of his adherents. This day, many look forward to the whole year! And why, the publication will tell. We also consider when and by whom this holiday was organized, and how it should be celebrated.
The Occurrence of Bachelor's Day
What does this event have to do with it? It is directly related to World Shopping Day. But this will be discussed a little later.
So, this holiday was initially celebrated in China in the nineties of the last century. Then students from various universities in the city of Nanjing decided to come up with Bachelor’s Day and widely celebrate it. It was no coincidence that they chose a date. The fact is that 11.11 is the number the holiday falls on. It consists of four units. They, in turn, in China symbolize people who are not in a relationship with the opposite sex. Celestial country takes the magical influence of numbers seriously. Its residents believe that November 11th is the most suitable day to start a love relationship and establish romantic acquaintances.
After graduation, former students spread this event in society. Today, Bachelor’s Day is a special date for all young people, as is World Shopping Day.
Bachelor Day Traditions
A few years later, youth began to celebrate this date in many countries of the world. You can highlight the most traditional way to celebrate this event. On this day, it is customary to invite your best friends to lunch or dinner. So young people who prefer to live alone, express their independence and unwillingness to have a romantic relationship with someone.
There is an opposite way to celebrate November 11th. Those who are in search of a soulmate, on the contrary, invite a person who they like to dinner. Also on this day quite often organize blind dates. They can even suit happy couples for single friends so that they say goodbye to a bachelor life.
Sales in stores for Bachelor's Day
Many stores in China organize sales on November 11, timed to coincide with Bachelor’s Day. It would seem how it relates to purchases? There is a quite logical and rather simple explanation for this. You can even assume that this was the beginning of World Shopping Day on November 11th.
As you know, a strong half of humanity does not have a love of shopping. Therefore, the sellers decided to try to attract more men by promising them big discounts. Perhaps even one of them will meet the woman of their dreams in the store and decide to say goodbye to a bachelor's life. After all, representatives of the fair sex usually drop in for sales.
From the very beginning, Shopping Day was conceived as an event that could bring to life consumer dreams. Thousands of products were offered even for a refined taste, from underwear to innovative electronics. Moreover, they could be purchased in any quantity with breathtaking discounts of up to 75 percent.
November 11th - Black Friday?
In fact, Shopping Day is an analogue of the famous "Black Friday" that the Americans invented. It is believed that this is a celebration of rational people who know how to count money. Global sales coincide with it, in which almost all the shops and retail outlets of the world take part today. The history of Black Friday goes back to the time of the Great Depression, and this is the main difference. World Shopping Day dispenses with fights for goods, bruises, stresses and long-standing queues.
Shopping Day at Online Stores
Among men and women there are many fans of active online shopping. For them, the search for the most interesting and profitable offers has long become a routine habit. In 2009, for such and other people, the largest Internet site from the Celestial Empire “Alibaba Group” made a marketing move. She called it Shopping Day, timed to coincide with Bachelor’s Day. The owner of the company Jack Ma spent on his resources, in particular in the online store "Aliexpress", the largest sale, where discounts at half prices have long been the norm. It is generally accepted that the history of the holiday, World Shopping Day, officially began.
The idea was quickly picked up by other online sites, they also began to carry out grandiose online sales. As a rule, they lasted only 24 hours and offered discounts of up to fifty percent per million goods. The main idea was to hold an action during the off-season, when sales are usually not held. In this way, the organizers decided to express gratitude to regular customers.
Shopping Day Success
The event organizers planned that it would become an annual event. Users were offered a significant discount, which is simply impossible to refuse. This helped turn a potential buyer into a real one. The company was not mistaken, because the success was overwhelming.
In 2013, participation in the campaigns on World Shopping Day for a million people per day brought the Chinese Alibaba Group site almost six billion dollars. So the holiday turned into the world's largest online sale, which left Black Friday, Cyber Monday, and other analogues behind.
Holiday development in Russia
In 2014, representatives of the Alibaba Group announced that the owners of stores that are represented on the international online platform Aliekspress will also actively participate in the online sale. Thanks to this, the Russians from November of that year got the opportunity to “celebrate” this grand event. Every year, more and more people make purchases on Shopping Day, as evidenced by statistics.
Sales records
The November sale at Aliexpress has long been a major event for people from many countries. So, in 2014, Russians were in third place in terms of volume of purchases, because they ordered the largest number of goods at the site. Every year the number of purchases only grows. People know what World Shopping Day at “Aliexpress” means, and prepare for this event in advance.
The results of the 2015 sale are simply stunning! At the same time, nearly fifty million customers made orders from 212 countries. The Visa and MasterCard systems simply could not withstand the load. Users could not pay for their purchases for almost an hour until the failure was resolved. The first billion was earned in record time - in just eight minutes. As a result, more than thirty million parcels were sent.
In 2016, only Russian buyers (and there were more than six million) spent almost $ 18 billion. As a result, about thirty-five million orders were paid with an average check of seven hundred rubles.
Forecast
Based on the results of last year’s sales, experts suggest that the number of orders in online stores in China can grow by 20 times compared to ordinary days. The number of customers will also increase, and their average check will be more than seven hundred rubles. It is expected that people will buy smartphones, tablets, portable chargers, clothes and New Year's souvenirs.
As you can see, the holiday is becoming more popular. Be sure to try to grab big discounts on World Shopping Day. Enjoy the shopping!