Typography is one of the most powerful tools necessary for the correct transfer of content and the ratio of elements on the site. Choosing the right typography will help create a catchy message look. Just find the right font. For example, Alegreya. Some styles are better suited for headings, others for paragraphs. Consider the criteria by which you can choose the best font for the site.
Project scale
First you need to determine the scale of the project. What will it be? Will a one-time or long-term project be created?
Of course, most users choose the long-term option, for which you need to use a wide range of typography. Therefore, it will be necessary to apply a huge number of fonts, which include various styles, styles. They will help simplify branding, since using one font will help solve possible problems that may arise later. For long-term projects, you should pay attention to the following styles: Roboto, Work Sans and Alegreya.
However, if the project is still short-term, in this case secondary fonts and other trifles will simply not be needed. For example, this is an album poster or logo. The following fonts are suitable for short-term projects: Space Mono, Graduate, Bubblegum Sans.
Transmission of meaning
In theory, there are no clear rules for correctly determining the best font for a site with the necessary aesthetic qualities. Everything will depend solely on the individuality and recognition of the style.
Most well-known applications and sites use an outdated font set that was popular in the past. In modern realities, it is much more efficient to use web styles with a wide variety of choices. For example, such as Gibson, Classic Grotesque or Gotham.
However, if the user needs an unusual and better font for the site, which will help to distinguish the project from the gray mass of similar ones, then you should contact a commercial company that creates or sells styles for money. You can also create your own unique font. However, if you order an individual graphic designer, it will cost a round sum. If paying is not part of your plans, then it is better to choose the least known web font, which is released relatively recently.
Text volume
The font selection will depend on the volume of text on the site. In any case, there are some points that do not affect this. For example, the names and subheadings are best made more expressive and unique enough so that visitors can remember the site for a long time. For long snippets of text, a sans serif font is great. For short ones, a style with medium or very thin serifs is suitable.
For short text (3-4 paragraphs), you can choose a font to your taste. For example, when choosing a style with strokes, you can resort to using the old or transitional style. If serifs are not needed, then you can choose something from the humanistic direction.
For volume fragments, you need to draw only with strokes. Such beautiful fonts for the site will look great on the monitor screen. Transitional and old styles in this case are perfect, since it will be easier for the reader to read the text.
Size effect
The length of the text directly helps to choose a particular font. It is also important to consider the size. For small (up to 16 points) sans-serif fonts are great. For example, Raleway. Such fonts will have a “high base,” which makes the design clearer on small sizes. Also, such letters have a clear outline of lines.
For medium size (16 to 24 points), it is best to use a sans-serif font in a humanistic or geometric style. You should choose medium styles that are better perceived by the eye and facilitate the reading process.
And for large sizes, you need to use a font display style.
Lecture hall
It is important to remember that the site must be created for a wide range of users. Most readers from other countries will translate text in the browser. Therefore, you should try not to use the Latin alphabet on the page. Then, when translating, users can correctly understand the meaning of the text. To do this, you need to check the support for extended Latin when choosing a font.
Font Functionality Assessment
The style of each style is divided into two groups:
- Functionality.
- Artistic expressiveness.
The first is characterized by the presence of italics, as well as the style of the outline. Ideal examples are: Poppins, Barlow.
Artistic expressiveness is unique fonts. Such a group includes various numbering styles, uppercase letters and contextual variations of the style. Uppercase letters help add variety. Great options will be samples: Patrick Hand SC, Carrois Gothic SC.
Contextual style options are considered an important element that will help add variety to the design.
Apply multiple fonts
Having considered all sorts of selection criteria, you can move on to combining several styles. This is a fairly complex process that requires some experience. Of course, you need to experiment. You can try different combinations that can give uniqueness to the project. You can also experience some pleasure in checking various combinations. The combination of different fonts may surprise, because it will work better than a single style. For example, Alegreya with Alegreya Sans will be a great combination.
What to choose in the long run?
Which font is better to use for your site? There is a simple answer to this question. The best font for the site is an exclusively independent choice of each user. Some people like to stick to timeless classics, others try to stand out with unique styles, and still others simply combine several styles to get the perfect combination. In any case, typography is a rather complex and delicate process that requires a lot of time and effort.
Best Google Fonts for Website
There are several specific styles that are ideal for almost every site. Let's analyze some of them:
- Montserrat. Looks great in headlines. Applicable for navigation. It weighs a little enough, which helps to quickly open a page on a site.
- Merriweather. The required font is applicable both in headings and in paragraphs. It goes well with a chopped mark.
- Arvo. Another serif font. It looks best in bold. Great for blogs or magazines.
- PT Sans. Applicable in headings and paragraphs. For the first, it is recommended to use a bold style, which will become one of the best fonts for the title on the site.
- Ubuntu Flexible enough to use, looks beautiful on selected sections of the text. Also helps minimize the number of downloaded fonts.