Swatch watches are associated with words such as originality, a variety of shapes and colors, affordability and high quality. We suggest in our article to familiarize yourself with the history of the brand, the features of the model range, the advantages and disadvantages, as well as customer reviews.
Swatch Brand History
Millions of ordinary people, as well as well-known personalities, prefer the Swiss brand, which was founded back in 1982. The name of the company was invented by its founder Nicholas Hayek by combining two words: a Swatch watch - Swiss and watch, literally translated as "Swiss watch". At the moment, products under this brand are among the 100 most popular world brands in the market of hand watches.
At the time the company entered the market, there was only one, but serious competitor. It was a Japanese company producing quartz watches of a budget category. The Swatch brand began to produce watches in a plastic case and with fewer parts in each model (not 91 or more, but only 51 components). This watch was made efficiently and inexpensively, which created huge competition for the Japanese company.
A year later, in 1983, the first collection of the company was released, in which 12 models of watches Gent and Lady were presented. In 1984, the brand entered the Guinness Book of Records for the creation of giant watches. They were installed in Frankfurt on the Commerzbank building. The length of the exhibit was 162 m, and weight - 13 tons.
In 1985, the collection of the company was replenished with a new direction - Art. Under this category, Kiki watches were created, of which there were only 140 in the world. But each product had its own unique and unique palette of colors.
In 2013, the company introduced unprecedented technical innovations in its products. For example, the Sistem 51 model with an automatic winding option and a power reserve of 90 hours.
At the moment, several collections are published under the brand name, each of which is constantly being improved. There are jewelry models (Swatch Bijoux), metal (watches Swatch Irony), as well as themed (Swatch Specials). Thematic options are issued on the eve of some special events or world holidays.
Varieties of watch collections
In the Swatch watch catalog, all products are clearly structured into collections or categories.
The main lines of the global brand:
- Original is a classic that never goes out of fashion (models of this series are distinguished by restraint in shapes and colors).
- Skin - a model range mainly for women, among the products are ultra-thin.
- Irony - a metal case and additional options, this line is mainly for men, but it can also belong to the “unisex” category.
- Digital is the youngest collection, where special modern LEDs are built into the products, which glow in the dark.
- Flik flak - a line of watches for the smallest inhabitants of our planet, which is colorful, original and diverse in form.
Features of models for men
Men's watches Swatch are at the peak of popularity, because they combine quality, originality and accuracy. It is believed that the Irony collection is suitable directly for men. But if earlier the metal case of the product for the strong half was quite heavy, then in 2014 the company developed a lightweight case without loss of quality.
Men appreciate this line for originality and specially created design. For example, the Touch Zero One model is perfect for active sports. Such a clock can be synchronized with a smartphone and get advanced functions: starting from measuring the distance to calories burned and calculating the force of impact on the ball with volleyball. All this suggests that the company does not stop at existing developments, but tries to keep up with the times.
Adherents of the classics can always choose discreet models, amateurs and connoisseurs of new products, as well as the latest achievements of technology will also find here an trendy and modern product.
Watch Features for Women
Women's watches Swatch - it's lightness and sophistication. Representatives of the beautiful half of humanity fell in love with the products of this watch brand for the originality of their shapes and colors. So, you can find a watch both monophonic and color. It can be restrained and classic models, as well as with a large number of jewelry and a variety of thematic pendants.
The most popular among women is the range of Skin ultra-thin watches, which ideally sit on a small female handle. Also, women can choose from the lineup for men those positions that belong to the “unisex” category.
With such a variety of forms, every woman can find exactly those watches that will appeal to her.
Advantages and disadvantages
According to user reviews, Swatch watches have more advantages than disadvantages. So, the company always keeps up to date and almost every year produces new and improved products and novelties. The brand also collaborates with artists to create a truly unique design for their products.
Advantages of a global brand in the watch market:
- high Swiss quality of both the watch itself and the straps;
- different price categories, which makes available products for mass use as well as for collectors who value unusual solutions;
- a wide range of products and five lines of the model range, among which everyone will find exactly what he likes (there are also thematic options for Christmas, New Year or Valentine's Day);
- most models are waterproof, which further enhances the brand’s popularity;
- convenience and hypoallergenic - comfortable straps go to the products, which change their length as necessary (they can be made of high-quality plastic or silicone, which does not cause allergic manifestations);
- product warranty for two years after purchase in any country of purchase (during this time, you can also replace batteries for free or polish glass if the watch was purchased in a specialized store).
Despite the large number of advantages, users also found the disadvantages of the company's watches. The disadvantages include:
- a large number of fakes due to the popularity of products;
- too soft plastic glass on which any scratch is visible;
- if the warranty period has expired and the watch is out of order, it is impossible to repair it, it remains only to throw it away;
- “Loudly ticking” (as noted by users) but not all models (therefore, sleeping with them or near them is not very convenient for some).
What is the difference between an original and a fake?
Buyers often note that marriage is quite common, that is, a person buys falsified goods. Therefore, there is an acute question about how to distinguish an original Swatch watch from a fake?
The original comes in a special brand box with instructions and a warranty card. Be sure to check the application of the company name on the products. It can be on the back of the watch, always on the dial, as well as on the strap (looks like embossing). There should not be scratches and abrasions (both on glass and on other parts).
It is also worth remembering that all original Swatch products are waterproof and the straps are leather, metal or silicone. Therefore, it is worth buying products only in certified stores that will issue a passport and a guarantee.
Reviews
Swatch watches received the greatest number of positive reviews from women for the brightness and courage of color solutions. Since, along with delicate floral shades, there are also acidic and quite catchy colors. Women also note the convenient shape of the watch, which fits perfectly on the hand, and also combines with the overall appearance.
But some women noted that the models of this brand are “ticking loudly,” therefore, putting them on the bedside table will not work out enough sleep. Among the weak half of humanity, the thinnest watches in the world are also in great demand - the Skin collection from the company. They do not have a second hand, so there is no loud tick, which can be an alternative.
Women are advised to buy products only in specialized stores, in the same place and change the battery, which during the warranty period will be changed for free.
Men noted the restrained design of the watch, its solidity. The leather strap does not cause allergies, but some noted that sometimes it still pinches the hair on the arm with significant hairline.
Some also noted that the leather strap eventually faded and faded slightly. Men believe that silicone is more reliable and durable. Among the minuses, according to the stronger sex, there is a clockwork mechanism that cannot be repaired in case of breakage. Although such cases are rare, since most watches are worn for more than one year, and they never lag behind in time.
If the failure took place in the first two years, when the warranty is valid, then the watch is simply replaced, since the components cannot be repaired.
Output
When buying a Swatch watch, it is important to pay attention not only to the beautiful appearance or shape, but also to the originality of the products. Only original branded products that are sold at an affordable price category will last for more than one year. And the choice is really great: from the restrained classics to the fantasy and modern technologies that Swatch introduced in the watch.